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Fit Me Matte + Poreless Foundation Natural Ivory 112 dupes and alternatives Maybelline

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, in liquid form, without talc.

  • 9 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 3F

The equivalent shade: scored on colour, depth and undertone only.

Shade match
94out of 100
Colour
97
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
Costs $35.01 more

Your shade $11.99 at Ulta Beauty

Closest overall alternative: Tarte Face Tape Full Coverage Foundation 20S Light Sand

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
84out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
74
Wear (Wear & performance)
72
Skin (Skin suitability)
87
Best price
$42SephoraSephora
Costs $30.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 92
    $53Ulta BeautyUlta Beauty(product price)Costs $41.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Fair with Peachy Undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Natural Ivory 112 (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    005 Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 005 Ivory

    • Very close colour
    • Very fair

    $10.99

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    110N

    Rare Beauty Liquid Touch Brightening Concealer, shade 110N

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $24

  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  3. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC10

    • Looks identical
    • Very fair · Neutral undertone

    $30

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Birch 1

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Birch 1

    • Looks identical
    • Fair · Neutral undertone

    $39

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Very close colour
    • Very fair · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 3F, against Maybelline Fit Me Matte + Poreless Foundation in Natural Ivory 112. Every attribute compared, with its share of the score.

ComparedYour shadeNatural Ivory 112Closest shade match3FScore
Shade match55% of overall94
Colour97#f8d5bc#f7d2b8Looks identicalColour difference 0.9 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.3
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall52
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Normal, oilyCombination, oily, sensitiveBoth marketed for oily skin
Overall match 82/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 3F.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Full rather than medium coverage
  • Not marketed for normal skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Why the closest overall alternative works

Tarte Face Tape Full Coverage Foundation in 20S Light Sand, against Maybelline Fit Me Matte + Poreless Foundation in Natural Ivory 112. Every attribute compared, with its share of the score.

ComparedYour shadeNatural Ivory 112Closest overall alternative20S Light SandScore
Shade match55% of overall92
Colour94#f8d5bc#f4d2b6Very close colourColour difference 1.6 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.7
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared74
Finish100MatteMatteSameSame matte finish
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared72
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 84/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 20S Light Sand.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Full rather than medium coverage
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 3F

Best price
$47SephoraSephora
Costs $35.01 more

Your shade $11.99 at Ulta Beauty

Closest overall alternative

Tarte Face Tape Full Coverage Foundation 20S Light Sand

Best price
$42SephoraSephora
Costs $30.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.