Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
4 of 31 matches
Only showing matches with full coverage, in liquid form, without alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $11.99 at Ulta Beauty
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $11.99 at Ulta Beauty
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$2.70 less (23%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $43.01 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim 16-hour wear
Differences: Natural rather than matte finishFull rather than medium coverageNot marketed for oily skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Not marketed for oily skin
Retailer shade note: M2.25 - Medium with neutral undertones, and a peach tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraThe closest shade to Maybelline Fit Me Matte + Poreless Foundation Pure Beige 235 (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
025 Medium
3 Warm Peach
$42
290N
$24
Light Beige
$36
5.5 Medium
$36
Drift 3.8
$39
Medium Sand
$8
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Fair 4N, against Maybelline Fit Me Matte + Poreless Foundation in Pure Beige 235. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Fair 4N.
6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in N4, against Maybelline Fit Me Matte + Poreless Foundation in Pure Beige 235. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in N4.
10 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Fair 4N
SephoraYour shade $11.99 at Ulta Beauty
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation N4
SephoraYour shade $11.99 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
