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Fit Me Matte + Poreless Foundation Pure Beige 235 dupes and alternatives Maybelline

Light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free12No drying alcohol9Vegan7Cruelty-free7Oil-free3With SPF1Mineral2

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Only showing matches made for sensitive skin, without fragrance.

  • 1 match has no skin type listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Lancôme Teint Idole Ultra Wear Natural Matte Foundation 220C

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
Pure Beige 235Change shade
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
The match
Lancôme
220C
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$53SephoraSephora
Costs $41.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Revolution Beauty Superfix Blur Longwear Foundation F6N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
Pure Beige 235Change shade
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
The match
Revolution Beauty
F6N
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
90out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
89
Wear (Wear & performance)
80
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$14Ulta BeautyUlta Beauty
Costs $2.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F5NW
    Shade match 92
    $14Ulta BeautyUlta Beauty(product price)Costs $2.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: fair or light skin tones with a warm pink undertone

    Medium confidence· Digital match

    View match
  2. #4 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Golden Ivory 07
    Shade match 95
    $39.50Ulta BeautyUlta Beauty(product price)Costs $27.51 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Buildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    76

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: for very light warm skin with a yellow hue

    Medium confidence· Digital match

    View match
  3. #5 · Essence

    Foundation Stick

    120
    Shade match 93
    $6.99Ulta BeautyUlta Beauty(product price)$5 less (42%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: light with warm yellow undertones

    Medium confidence· Digital match

    View match
  4. #6 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    12N Sycamore
    Shade match 93
    $50SephoraSephoraCosts $38.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: Light with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Superpowder Double Face Makeup Foundation

    Matte Honey
    Shade match 94
    $40Ulta BeautyUlta BeautyCosts $28.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. #8 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F4C
    Shade match 84
    $14Ulta BeautyUlta Beauty(product price)Costs $2.01 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    76

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage

    Retailer shade note: fair or light skin tones with a cool pink undertone

    Medium confidence· Digital match

    View match
  7. #9 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    130C
    Shade match 97
    $53SephoraSephoraCosts $41.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Fair with Pinky Undertones

    Medium confidence· Digital match

    View match
  8. #10 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F6.7NC
    Shade match 95
    $8Ulta BeautyUlta Beauty(product price)$3.99 less (33%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: medium or tan skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  9. #11 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Light 10 Neutral
    Shade match 94
    $41Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: light neutral

    Medium confidence· Digital match

    View match
  10. #12 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    235N
    Shade match 95
    $53SephoraSephoraCosts $41.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Light with Peachy Undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Pure Beige 235 (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    025 Medium

    Maybelline Fit Me Natural Finish Concealer, shade 025 Medium

    • Close colour
    • Fair

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    3 Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Warm Peach

    • Looks identical
    • Light · Warm · peach undertone

    $42

    SephoraView at Sephora
  2. Rare Beauty Liquid Touch Brightening Concealer

    290N

    Rare Beauty Liquid Touch Brightening Concealer, shade 290N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Light Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Light Beige

    • Looks identical
    • Light medium · Neutral undertone

    $36

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5.5 Medium

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Drift 3.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Drift 3.8

    • Looks identical
    • Light medium · Warm · peach undertone

    $39

    SephoraView at Sephora
  6. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Sand

    • Very close colour
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 220C, against Maybelline Fit Me Matte + Poreless Foundation in Pure Beige 235. Every attribute compared, with its share of the score.

ComparedYour shadePure Beige 235Closest shade match220CScore
Shade match55% of overall98
Colour97#e5b595#e1b597Looks identicalColour difference 1.1 (0 is identical)
Depth99LightLightSameDepth difference: 0.5
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared49
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 84/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 220C.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Revolution Beauty Superfix Blur Longwear Foundation in F6N, against Maybelline Fit Me Matte + Poreless Foundation in Pure Beige 235. Every attribute compared, with its share of the score.

ComparedYour shadePure Beige 235Closest overall alternativeF6NScore
Shade match55% of overall94
Colour97#e5b595#e2b190Looks identicalColour difference 1.1 (0 is identical)
Depth97LightLight mediumCloseDepth difference: 1.9
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 90/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superfix Blur Longwear Foundation in F6N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel
  • No drying alcohol listed

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Lancôme Teint Idole Ultra Wear Natural Matte Foundation 220C

Best price
$53SephoraSephora
Costs $41.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Revolution Beauty Superfix Blur Longwear Foundation F6N

Match price
$14Ulta BeautyUlta Beauty
Costs $2.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.