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Fit Me Matte + Poreless Foundation Rich Tan 238 dupes and alternatives Maybelline

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 30 Biscuit

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$49Ulta BeautyUlta Beauty
Costs $37.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 210

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
89out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
91
Wear (Wear & performance)
54
Skin (Skin suitability)
87
Best price
$40SephoraSephora
Costs $28.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    O 16
    Shade match 91
    $46.90Ulta BeautyUlta Beauty(product price)Costs $34.91 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    76

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $40SephoraSephoraCosts $28.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    94
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: for medium to tan skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 92
    $40SephoraSephoraCosts $28.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: for medium skin with warm peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Face Tape Full Coverage Foundation

    27S Light-Medium Sand
    Shade match 95
    $42SephoraSephoraCosts $30.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverageContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    74
    Wear & performance
    72
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: light to medium skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Face Tape Full Coverage Foundation

    34S Medium Sand
    Shade match 94
    $42SephoraSephoraCosts $30.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverageContains listed fragrance

    Score details
    Shade match
    94
    Finish & visual result
    74
    Wear & performance
    72
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: medium skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 46 Golden Neutral
    Shade match 94
    $39Ulta BeautyUlta Beauty(product price)Costs $27.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: No long-wear claimNot marketed for normal skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No long-wear claim · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC13
    Shade match 95
    $39SephoraSephoraCosts $27.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    48
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: fair with golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · RMS Beauty

    ReEvolve Natural Finish Foundation

    33.5
    Shade match 94
    $59Ulta BeautyUlta Beauty(product price)Costs $47.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: warm tawny peach

    Medium confidence· Digital match

    View match
  9. Shade match 95
    $69SephoraSephoraCosts $57.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    52
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: fair medium with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · NARS

    Light Reflecting Foundation

    Punjab
    Shade match 95
    $55SephoraSephoraCosts $43.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: M1 - medium with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    N5
    Shade match 93
    $39SephoraSephoraCosts $27.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    48
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: light rosy with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 94
    $48SephoraSephoraCosts $36.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: light with medium warm undertone

    Medium confidence· Digital match

    View match
  13. #15 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    2W2 Rattan
    Shade match 90
    $52SephoraSephoraCosts $40.01 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Olive rather than neutral undertoneNot marketed for normal skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    45
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than neutral undertone · Not marketed for normal skin

    Retailer shade note: light-medium with warm olive undertones

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Rich Tan 238 (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Close colour
    • Light medium · Warm undertone

    $10.99

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $30

  2. Rare Beauty Liquid Touch Brightening Concealer

    290N

    Rare Beauty Liquid Touch Brightening Concealer, shade 290N

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $24

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5.5 Medium

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $36

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N22

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N22

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $35

  5. Tarte Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 36S medium-tan sand

    • Looks identical
    • Light medium · Warm · golden undertone

    $32

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3W

    • Very close colour
    • Light medium · Warm undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 30 Biscuit, against Maybelline Fit Me Matte + Poreless Foundation in Rich Tan 238. Every attribute compared, with its share of the score.

ComparedYour shadeRich Tan 238Closest shade matchWN 30 BiscuitScore
Shade match55% of overall99
Colour98#e4b187#e6b286Looks identicalColour difference 0.6 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.6
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared82
Finish100MatteMatteSameSame matte finish
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared38
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 85/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 30 Biscuit.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Claims colour stability
  • No drying alcohol listed
  • Adds SPF 25

Different

  • Full rather than medium coverage
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 210, against Maybelline Fit Me Matte + Poreless Foundation in Rich Tan 238. Every attribute compared, with its share of the score.

ComparedYour shadeRich Tan 238Closest overall alternative210Score
Shade match55% of overall97
Colour96#e4b187#e1ad85Looks identicalColour difference 1.2 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.8
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 89/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 210.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims not settling into lines
  • No drying alcohol listed

Different

  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 29%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 30 Biscuit

Match price
$49Ulta BeautyUlta Beauty
Costs $37.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 210

Best price
$40SephoraSephora
Costs $28.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.