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Instant Age Rewind Eraser Dark Circle Treatment Concealer 095 dupes and alternatives Maybelline

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol5Vegan3Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin.

  • 4 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Maybelline Fit Me Natural Finish Concealer 001 Cool Ivory

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
095Change shade
Depth and undertone: Very fair · Cool
Finish and coverage: Radiant finish
The match
Maybelline
001 Cool Ivory
Depth and undertone: Very fair · Cool
Finish and coverage: Natural finish
Overall match
75out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
56
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
91out of 100
Colour
86
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$10.99Ulta BeautyUlta Beauty
$2 less (15%)

Your shade $12.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    True Match Radiant Serum Concealer

    W1
    Shade match 70
    $16.99Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same cool undertoneSame radiant finishClaims a skin-like finish

    Differences: Noticeably different swatch colourContains drying alcohol

    Score details
    Shade match
    70
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    100

    Slight colour difference · Radiant finish

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    True Match Radiant Serum Concealer

    W3
    Shade match 67
    $16.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same cool undertoneSame radiant finishClaims a skin-like finish

    Differences: Noticeably different swatch colourContains drying alcohol

    Score details
    Shade match
    67
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    100

    Slight colour difference · Radiant finish

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #4 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light
    Shade match 72
    $30SephoraSephoraCosts $17.01 more

    Matches: Same cool undertoneClaims long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourNatural rather than radiant finish

    Score details
    Shade match
    72
    Finish & visual result
    56
    Wear & performance
    64
    Skin suitability
    68

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than radiant finish

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  4. #5 · Maybelline

    Fit Me Natural Finish Concealer

    005 Ivory
    Shade match 70
    $10.99Ulta BeautyUlta Beauty(product price)$2 less (15%)

    Matches: Claims a lightweight feel

    Differences: Natural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    70
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Natural finish

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  5. #6 · L'Oréal Paris

    True Match Radiant Serum Concealer

    C1
    Shade match 47
    $16.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same radiant finishClaims a skin-like finishClaims long-wearing

    Differences: Noticeably different swatch colourSlightly warmer undertoneContains drying alcohol

    Score details
    Shade match
    47
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    100

    Visibly different colour · Radiant finish

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. #7 · Maybelline

    Fit Me Natural Finish Concealer

    010 Fair
    Shade match 60
    $10.99Ulta BeautyUlta Beauty(product price)$2 less (15%)

    Matches: Claims a lightweight feel

    Differences: Noticeably different swatch colourNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    60
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Natural finish

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than radiant finish · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  7. #8 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    13.0 Light Natural
    Shade match 56
    $30SephoraSephoraCosts $17.01 more

    Matches: Claims long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than cool undertone

    Score details
    Shade match
    56
    Finish & visual result
    56
    Wear & performance
    64
    Skin suitability
    68

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 095 (Very fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    110

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 110

    • Nearest in this range
    • Very fair · Warm undertone

    $12.98

    WalmartView at Walmart

Closest foundations

  1. TIRTIR Mask Fit AI Filter Cushion

    11C COOL ROSY

    TIRTIR Mask Fit AI Filter Cushion, shade 11C COOL ROSY

    • Looks identical
    • Very fair · Cool undertone

    $25

    Ulta BeautyView at Ulta Beauty
  2. LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Farro 1C

    LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick, shade Farro 1C

    • Looks identical
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  3. Rare Beauty True to Myself Natural Matte Longwear Foundation

    3 Fair Cool

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 3 Fair Cool

    • Very close colour
    • Very fair · Cool undertone

    $38

    SephoraView at Sephora
  4. Hourglass Vanish Seamless Finish Foundation Stick

    1 Blanc

    Hourglass Vanish Seamless Finish Foundation Stick, shade 1 Blanc

    • Very close colour
    • Very fair · Cool undertone

    $49

    SephoraView at Sephora
  5. Tower 28 Beauty SunnyDays Skin Tint

    05 Fairfax

    Tower 28 Beauty SunnyDays Skin Tint, shade 05 Fairfax

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

    SephoraView at Sephora
  6. Refy Skin Base Hydrating Gel Skin Tint

    110C

    Refy Skin Base Hydrating Gel Skin Tint, shade 110C

    • Very close colour
    • Very fair · Cool undertone

    $40

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Fit Me Natural Finish Concealer in 001 Cool Ivory, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 095. Every attribute compared, with its share of the score.

ComparedYour shade095Closest match001 Cool IvoryScore
Shade match55% of overall91
Colour86#f7e0da#fde5d9Very close colourColour difference 2.9 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100SensitiveSensitiveBoth marketed for sensitive skin
Overall match 75/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Natural Finish Concealer in 001 Cool Ivory.

Same or better

  • $2 less
  • Very close colour
  • Same cool undertone
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant
  • Does not claim not settling into lines

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 001 Cool Ivory

Best price
$10.99Ulta BeautyUlta Beauty
$2 less (15%)

Your shade $12.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.