Instant Age Rewind Eraser Dark Circle Treatment Concealer 100 dupes and alternatives Maybelline
4.2 (11,365)·Very fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Same warm undertone· Claims 24-hour wear· Claims transfer resistance
Differences: Slightly deeper· Natural rather than radiant finish· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
56
Wear & performance
40
Skin suitability
0
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with warm undertones
Matches: Claims 24-hour wear· Claims transfer resistance
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Does not claim not settling into lines
Score details
Shade match
81
Finish & visual result
56
Wear & performance
40
Skin suitability
0
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
Matches: Claims a blurring effect· Claims 24-hour wear· Claims transfer resistance
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Does not claim not settling into lines
Score details
Shade match
79
Finish & visual result
51
Wear & performance
40
Skin suitability
0
Close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: ultra light with neutral undertones
Matches: Claims a blurring effect· Claims long-wearing· Claims a lightweight feel
Differences: Slightly deeper· Olive rather than warm undertone· Natural rather than radiant finish
Score details
Shade match
79
Finish & visual result
51
Wear & performance
40
Skin suitability
0
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Olive rather than warm undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: fair with golden-olive undertones
Matches: Same radiant finish· Claims a skin-like finish· Claims 16-hour wear
Differences: Slightly deeper· Neutral rather than warm undertone· Does not claim not settling into lines
Score details
Shade match
76
Finish & visual result
78
Wear & performance
40
Skin suitability
0
Close colour · Radiant · Medium-full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fairest with pink/neutral undertones
Matches: Same radiant finish· Claims a skin-like finish· Claims 16-hour wear
Differences: Slightly deeper· Neutral rather than warm undertone· Does not claim not settling into lines
Score details
Shade match
75
Finish & visual result
78
Wear & performance
40
Skin suitability
0
Close colour · Radiant · Medium-full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 100 (Very fair · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Too Faced Born This Way Super Coverage Multi-Use Concealer in Almond, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 100. Every attribute compared, with its share of the score.
ComparedYour shade100Closest shade matchAlmondHow they compareScore
Shade match55% of overall98
Colour60%97#f9d7b8#fbd8bbLooks identicalColour difference 1.0 (0 is identical)
Finish & visual result25% of overall · 1 of 4 compared56
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%—not comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type100%0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 77/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Fair 1W, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 100. Every attribute compared, with its share of the score.
ComparedYour shade100Closest overall alternativeFair 1WHow they compareScore
Shade match55% of overall90
Colour60%85#f9d7b8#f2cea8Very close colourColour difference 3.0 (0 is identical)
Depth15%90Very fairFairCloseDepth difference: 4.5
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Finish & visual result25% of overall · 1 of 4 compared78
Finish35%78RadiantLuminousCloseLuminous finish rather than radiant
Coverage30%—not comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type100%50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 80/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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