Very fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
22 of 31 matches
Only showing matches in liquid form.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $12.99 at Ulta Beauty
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at Sephora
Ulta Beautyfrom $36 · product priceView at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $12.99 at Ulta Beauty
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$31View at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $21.01 moreMatches: Very close colourSame warm undertoneClaims 16-hour wear
Differences: Natural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: very fair with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $17.01 moreMatches: Very close colourClaims long-wearingBoth claim not settling into lines
Differences: Neutral rather than warm undertoneNatural rather than radiant finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Very close colourClaims long-wearingBoth claim not settling into lines
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: very light with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Very close colourClaims long-wearingBoth claim not settling into lines
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: very fair with neutral to rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Same radiant finishClaims a blurring effectClaims 16-hour wear
Differences: Slightly cooler undertoneNot marketed for sensitive skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for sensitive skin
Retailer shade note: L1.25 - very light with cool undertones
Medium confidence· Digital match
NARS Radiant Creamy Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Claims long-wearingBoth claim not settling into linesClaims a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephoraCosts $17.01 moreMatches: Claims long-wearingBoth claim not settling into lines
Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than radiant finish
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than radiant finish
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $29.01 moreMatches: Same warm undertoneClaims 24-hour wearClaims transfer resistance
Differences: Slightly deeperNatural rather than radiant finishDoes not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with warm undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $23.01 moreMatches: Claims long-wearingBoth claim not settling into linesClaims a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Claims long-wearingBoth claim not settling into linesClaims a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: fairest with neutral to rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephoraCosts $26.01 moreMatches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: Very Fair, Neutral
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautySephoraCosts $9.01 moreMatches: Near-identical swatch colourClaims a blurring effectClaims long-wearing
Differences: Slightly cooler undertoneNatural rather than radiant finishDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $17.01 moreMatches: Claims long-wearingBoth claim not settling into lines
Differences: Slightly cooler undertoneNatural rather than radiant finish
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautySephoraCosts $29.01 moreMatches: Claims 24-hour wearClaims transfer resistance
Differences: Neutral rather than warm undertoneNatural rather than radiant finishDoes not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $26.01 moreMatches: Claims a skin-like finishClaims a blurring effectClaims 16-hour wear
Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than radiant finish
Close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: Fair, Neutral
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $9.01 moreMatches: Very close colourClaims a blurring effectClaims long-wearing
Differences: Slightly cooler undertoneNatural rather than radiant finishDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $18.01 moreMatches: Same warm undertoneClaims a skin-like finishClaims a blurring effect
Differences: Matte rather than radiant finishNot marketed for sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Matte rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: very fair skin tones with golden undertones
Medium confidence· Digital match
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$31View at SephoraSephoraCosts $25.01 moreMatches: Claims a blurring effectClaims 24-hour wearClaims transfer resistance
Differences: Neutral rather than warm undertoneNatural rather than radiant finishDoes not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: ultra light with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Claims a blurring effectClaims long-wearingClaims a lightweight feel
Differences: Slightly deeperOlive rather than warm undertoneNatural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Olive rather than warm undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: fair with golden-olive undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $22.01 moreMatches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect
Differences: Matte rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: for very fair skin with neutral warm undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraShowing 12 of 20 matches
The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 100 (Very fair · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
118
$12.98
Porcelain
$3.89
1W Warm
$60
08Y
$24
Light
$39
Light Beige 118
$11.99
Light Natural
$12.99
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Almond, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 100. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Super Coverage Multi-Use Concealer in Almond.
10 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Fair 1W, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 100. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Fair 1W.
4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Too Faced Born This Way Super Coverage Multi-Use Concealer Almond
SephoraYour shade $12.99 at Ulta Beauty
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Fair 1W
Ulta BeautyYour shade $12.99 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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