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Instant Age Rewind Eraser Dark Circle Treatment Concealer 110 dupes and alternatives Maybelline

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Skin type

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  • Normal0
  • Combination0
  • Oily0
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Only showing matches with buildable coverage, without talc.

  • 4 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Very Fair 0.5N

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
110Change shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Radiant finish
The match
bareMinerals
Very Fair 0.5N
Depth and undertone: Fair · Neutral
Finish and coverage: Luminous · Buildable coverage
Overall match
76out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
78
Wear (Wear & performance)
59
Skin (Skin suitability)
50
Shade match
82out of 100
Colour
81
Depth
79
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$31Ulta BeautyUlta Beauty
Costs $18.01 more

Your shade $12.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Very Fair 0.5C
    Shade match 71
    $31Ulta BeautyUlta Beauty(product price)Costs $18.01 more

    Matches: Claims long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly deeperSlightly cooler undertoneLuminous rather than radiant finish

    Score details
    Shade match
    71
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Luminous rather than radiant finish

    Retailer shade note: for very fair cool skin with pink undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 110 (Very fair · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    118

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 118

    • Close colour
    • Very fair · Warm undertone

    $12.98

Closest foundations

  1. Maybelline Super Stay 24H Skin Tint + Vitamin C

    102

    Maybelline Super Stay 24H Skin Tint + Vitamin C, shade 102

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $12.59

  2. IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum

    Light Neutral

    IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum, shade Light Neutral

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $39

  3. MAC Cosmetics Studio Fix Powder Plus Foundation

    N3

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade N3

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $39

  4. Juvia's Place I am Magic Powder Foundation

    Madrid - Very Light 1

    Juvia's Place I am Magic Powder Foundation, shade Madrid - Very Light 1

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $20

  5. IT Cosmetics CC+ Cream Natural Matte Foundation

    Fair Porcelain

    IT Cosmetics CC+ Cream Natural Matte Foundation, shade Fair Porcelain

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $39

  6. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    100

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 100

    • Looks identical
    • Very fair · Neutral undertone

    $44

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Very Fair 0.5N, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 110. Every attribute compared, with its share of the score.

ComparedYour shade110Closest matchVery Fair 0.5NScore
Shade match55% of overall82
Colour81#f4d6c2#e6c7b2Close colourColour difference 3.5 (0 is identical)
Depth79Very fairFairSome differenceDepth difference: 7.6
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared78
Finish78RadiantLuminousCloseLuminous finish rather than radiant
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 76/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Very Fair 0.5N.

Same or better

  • Same neutral undertone
  • Luminous finish instead of radiant
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy Very Fair 0.5N

Best price
$31Ulta BeautyUlta Beauty
Costs $18.01 more

Your shade $12.99 at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.