Very fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
33 matches
33 matches
The equivalent shade and the most similar concealer overall.
SephoraYour shade $12.99 at Ulta Beauty
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $4 moreMatches: Same neutral undertoneSame radiant finishClaims a skin-like finish
Differences: Contains drying alcohol
Close colour · Radiant finish
Ingredients (not scored): 23% ingredient overlap
Differences: Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautySephoraCosts $17.01 moreMatches: Very close colourSame neutral undertoneClaims long-wearing
Differences: Natural rather than radiant finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $11.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame radiant finish
Differences: Not marketed for sensitive skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: light with cool neutral undertones
Medium confidence· Digital match
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $4 moreMatches: Very close colourSame radiant finishClaims a skin-like finish
Differences: Slightly cooler undertoneContains drying alcohol
Very close colour · Radiant finish
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly cooler undertone · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautyUlta BeautyCosts $18.01 moreMatches: Same neutral undertoneClaims long-wearingBoth claim not settling into lines
Differences: Slightly deeperLuminous rather than radiant finish
Close colour · Luminous · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Luminous rather than radiant finish
Retailer shade note: for very fair neutral skin with peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$31View at Ulta BeautySephoraCosts $19.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Does not claim not settling into linesNot marketed for sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: light+ with peachy golden undertones
Medium confidence· Digital match
Kosas Revealer Super Creamy + Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $1.01 moreMatches: Very close colourSame neutral undertoneClaims long-wearing
Differences: Slightly deeperNatural rather than radiant finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$14View at SephoraSephoraCosts $23.01 moreMatches: Near-identical swatch colourSame radiant finishClaims a blurring effect
Differences: Slightly cooler undertoneNot marketed for sensitive skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for sensitive skin
Retailer shade note: L1.25 - very light with cool undertones
Medium confidence· Digital match
NARS Radiant Creamy Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Slightly deeperDoes not claim not settling into linesNot marketed for sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: light with subtle golden undertones
Medium confidence· Digital match
Kosas Revealer Super Creamy + Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)$2 less (15%)Matches: Very close colourClaims a lightweight feel
Differences: Natural rather than radiant finishDoes not claim not settling into lines
Very close colour · Natural finish
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim not settling into lines
Low confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.99 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Very close colourSame radiant finishClaims a skin-like finish
Differences: Olive rather than neutral undertoneDoes not claim not settling into linesNot marketed for sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Olive rather than neutral undertone · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: light+ with neutral olive undertones
Medium confidence· Digital match
Kosas Revealer Super Creamy + Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $1.01 moreMatches: Same neutral undertoneClaims long-wearingBoth claim not settling into lines
Differences: Slightly deeperNatural rather than radiant finish
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$14View at SephoraSephoraCosts $23.01 moreMatches: Very close colourSame neutral undertoneClaims long-wearing
Differences: Natural rather than radiant finishNot marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: fairest with neutral to rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephoraCosts $23.01 moreMatches: Same neutral undertoneSame radiant finishClaims a blurring effect
Differences: Slightly deeperNot marketed for sensitive skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Slightly deeper · Not marketed for sensitive skin
Retailer shade note: L2 - very light with neutral undertones
Medium confidence· Digital match
NARS Radiant Creamy Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephoraCosts $23.01 moreMatches: Very close colourSame neutral undertoneClaims long-wearing
Differences: Natural rather than radiant finishNot marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: very fair with neutral to rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $11.01 moreMatches: Very close colourSame radiant finishClaims a skin-like finish
Differences: Slightly cooler undertoneNot marketed for sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for sensitive skin
Retailer shade note: light with cool beige undertones
Medium confidence· Digital match
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $21.01 moreMatches: Similar undertone (warm vs neutral)Claims 16-hour wearBoth claim not settling into lines
Differences: Natural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: very fair with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $17.01 moreMatches: Same neutral undertoneClaims long-wearingBoth claim not settling into lines
Differences: Slightly deeperNatural rather than radiant finish
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Same neutral undertoneSame radiant finishClaims a skin-like finish
Differences: Does not claim not settling into linesNot marketed for sensitive skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: very light with neutral undertones
Medium confidence· Digital match
Kosas Revealer Super Creamy + Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $21.01 moreMatches: Same neutral undertoneClaims 16-hour wearBoth claim not settling into lines
Differences: Natural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautySephoraCosts $29.01 moreMatches: Very close colourSame neutral undertoneClaims 24-hour wear
Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $23.01 moreMatches: Similar undertone (warm vs neutral)Claims long-wearingBoth claim not settling into lines
Differences: Natural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: fair with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $18.01 moreMatches: Claims long-wearingBoth claim not settling into linesClaims a lightweight feel
Differences: Slightly deeperSlightly cooler undertoneLuminous rather than radiant finish
Close colour · Luminous · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Luminous rather than radiant finish
Retailer shade note: for very fair cool skin with pink undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $31 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Same neutral undertoneClaims long-wearingBoth claim not settling into lines
Differences: Natural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephoraCosts $17.01 moreMatches: Very close colourClaims long-wearingBoth claim not settling into lines
Differences: Slightly cooler undertoneNatural rather than radiant finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautyUlta Beauty(product price)$2 less (15%)Matches: Claims a lightweight feel
Differences: Natural rather than radiant finishDoes not claim not settling into lines
Close colour · Natural finish
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim not settling into lines
Low confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.99 · product priceView at Ulta BeautySephoraCosts $4.01 moreMatches: Very close colourSame radiant finishClaims a skin-like finish
Differences: Slightly cooler undertoneDoes not claim not settling into linesNot marketed for sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: light with cool pink undertones
Medium confidence· Digital match
Kosas Revealer Super Creamy + Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$17View at SephoraSephoraCosts $26.01 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishNot marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: Very Fair, Neutral
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautySephoraCosts $23.01 moreMatches: Near-identical swatch colourClaims long-wearingBoth claim not settling into lines
Differences: Slightly cooler undertoneNatural rather than radiant finishNot marketed for sensitive skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: fairest with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame neutral undertoneClaims long-wearing
Differences: Matte rather than radiant finishDoes not claim not settling into linesContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Matte rather than radiant finish · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
CoverGirl TruBlend Undercover Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Claims a blurring effect
Differences: Matte rather than radiant finishNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: Fair with netural warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $17.01 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than radiant finishNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyShowing 12 of 32 matches
The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 110 (Very fair · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
118
$12.98
102
$12.59
Light Neutral
$39
N3
$39
Madrid - Very Light 1
$20
Fair Porcelain
$39
100
$44
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Rare Beauty Liquid Touch Brightening Concealer in 110N, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 110. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rare Beauty Liquid Touch Brightening Concealer in 110N.
13 shared ingredients; weighted similarity 29%. Ingredients only affect results through the filters.
SephoraYour shade $12.99 at Ulta Beauty
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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