Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar concealer overall.
Ulta BeautyYour shade $12.99 at Ulta Beauty
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$16.99View at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $4 moreMatches: Same neutral undertoneSame radiant finishClaims a skin-like finish
Differences: Slightly lighterContains drying alcohol
Slight colour difference · Radiant finish
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta Beauty
SephoraCosts $21.01 moreMatches: Same neutral undertoneClaims 16-hour wearBoth claim not settling into lines
Differences: Natural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Same radiant finishClaims a skin-like finishClaims long-wearing
Differences: Slightly deeperSlightly warmer undertoneContains drying alcohol
Close colour · Radiant finish
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautySephoraCosts $9.01 moreMatches: Same radiant finishClaims long-wearingBoth claim not settling into lines
Differences: Noticeably different swatch colourSlightly warmer undertone
Slight colour difference · Radiant · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Slightly warmer undertone
Retailer shade note: golden undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty(product price)Costs $4 moreMatches: Same radiant finishClaims a skin-like finishClaims long-wearing
Differences: Noticeably different swatch colourSlightly lighterSlightly cooler undertone
Slight colour difference · Radiant finish
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautySephoraCosts $21.01 moreMatches: Claims 16-hour wearBoth claim not settling into linesClaims a lightweight feel
Differences: Slightly deeperSlightly cooler undertoneNatural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Natural rather than radiant finish
Retailer shade note: medium deep with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)$2 less (15%)Matches: Claims a lightweight feel
Differences: Slightly lighterNatural rather than radiant finishDoes not claim not settling into lines
Close colour · Natural finish
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Does not claim not settling into lines
Low confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.99 · product priceView at Ulta BeautySephoraCosts $11.01 moreMatches: Same neutral undertoneSame radiant finishClaims a skin-like finish
Differences: Noticeably different swatch colourNot marketed for sensitive skin
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Noticeably different swatch colour · Not marketed for sensitive skin
Retailer shade note: medium deep with warm neutral undertones
Medium confidence· Digital match
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $4 moreMatches: Same radiant finishClaims a skin-like finishClaims long-wearing
Differences: Noticeably different swatch colourSlightly deeperSlightly cooler undertone
Slight colour difference · Radiant finish
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Slightly cooler undertone · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautyUlta Beauty(product price)$0.99 less (8%)Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel
Differences: Natural rather than radiant finish
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than radiant finish
Low confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautySephoraCosts $21.01 moreMatches: Claims 16-hour wearBoth claim not settling into linesClaims a lightweight feel
Differences: Slightly deeperSlightly warmer undertoneNatural rather than radiant finish
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish
Retailer shade note: medium deep with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Same neutral undertoneClaims a blurring effectClaims 12-hour wear
Differences: Matte rather than radiant finishNot marketed for sensitive skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Matte rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: D1 - Medium-deep to deep with neutral undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $11.01 moreMatches: Same radiant finishClaims a skin-like finishClaims long-wearing
Differences: Noticeably different swatch colourSlightly cooler undertoneNot marketed for sensitive skin
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Noticeably different swatch colour · Slightly cooler undertone · Not marketed for sensitive skin
Retailer shade note: medium deep with cool peach undertones
Medium confidence· Digital match
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $11.01 moreMatches: Same radiant finishClaims a skin-like finishClaims long-wearing
Differences: Noticeably different swatch colourSlightly lighterSlightly cooler undertone
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · Not marketed for sensitive skin
Retailer shade note: medium deep with cool red undertones
Medium confidence· Digital match
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $29.01 moreMatches: Same neutral undertoneClaims 24-hour wearClaims transfer resistance
Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: medium to deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$0.99 less (8%)Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel
Differences: Noticeably different swatch colourSlightly lighterSlightly warmer undertone
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Claims a blurring effectClaims 24-hour wearBoth claim not settling into lines
Differences: Slightly warmer undertoneMatte rather than radiant finish
Close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish
Retailer shade note: medium-deep with golden undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$32 · low stockView at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Same neutral undertoneClaims a blurring effectClaims 12-hour wear
Differences: Slightly lighterMatte rather than radiant finishNot marketed for sensitive skin
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly lighter · Matte rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: MD3 - Medium-deep to deep with neutral undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$2 less (15%)Matches: Claims a lightweight feel
Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish
Slight colour difference · Natural finish
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish · Does not claim not settling into lines
Low confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.99 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Claims a blurring effectClaims 12-hour wearBoth claim not settling into lines
Differences: Slightly lighterSlightly warmer undertoneMatte rather than radiant finish
Close colour · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Matte rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: D0 - Medium-deep to deep with warm undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Claims a blurring effectClaims 12-hour wearBoth claim not settling into lines
Differences: Slightly cooler undertoneMatte rather than radiant finishNot marketed for sensitive skin
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: MD4 - Medium-deep to deep with cool undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $18.01 moreMatches: Claims long-wearingBoth claim not settling into linesClaims a lightweight feel
Differences: Described as deep, yours as mediumSlightly warmer undertoneLuminous rather than radiant finish
Close colour · Luminous · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Described as deep, yours as medium · Slightly warmer undertone · Luminous rather than radiant finish
Retailer shade note: for dark warm skin with golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $31 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Claims a blurring effectClaims long-wearingClaims a lightweight feel
Differences: Noticeably different swatch colourSlightly deeperSlightly warmer undertone
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: medium deep with golden undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $11.01 moreMatches: Same neutral undertoneSame radiant finishClaims a skin-like finish
Differences: Noticeably different swatch colourSlightly deeperDescribed as deep, yours as medium
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Described as deep, yours as medium · Not marketed for sensitive skin
Retailer shade note: deep with neutral red undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $19.01 moreMatches: Claims a blurring effectClaims 16-hour wearBoth claim not settling into lines
Differences: Noticeably different swatch colourSlightly deeperSlightly warmer undertone
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Slightly warmer undertone · Matte rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: deeper skin with warm, golden undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $21.01 moreMatches: Claims 16-hour wearBoth claim not settling into linesClaims a lightweight feel
Differences: Noticeably different swatch colourSlightly deeperDescribed as deep, yours as medium
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Described as deep, yours as medium · Slightly cooler undertone · Natural rather than radiant finish
Retailer shade note: deep with cool undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $29.01 moreMatches: Same radiant finishClaims a skin-like finishClaims a blurring effect
Differences: Slightly lighterDescribed as deep, yours as mediumSlightly warmer undertone
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Described as deep, yours as medium · Slightly warmer undertone · Does not claim not settling into lines
Retailer shade note: deep with golden undertone
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)Costs $3 moreMatches: Claims 24-hour wearClaims transfer resistanceBoth claim not settling into lines
Differences: Noticeably different swatch colourSlightly deeperMatte rather than radiant finish
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than radiant finish · Contains listed fragrance
Low confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Claims a blurring effectClaims 12-hour wearBoth claim not settling into lines
Differences: Noticeably different swatch colourSlightly lighterOlive rather than neutral undertone
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Olive rather than neutral undertone · Matte rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: MD2.6 - Medium-deep with warm undertones, and an olive tone
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 147.5 (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
355
$7
Toffee
$3.89
18
$46
Chai Butta
$16
415 Mombasa
$24
Caramel
$15.99
5N1 Cinnamon
$54
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris True Match Radiant Serum Concealer in N9, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 147.5. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Radiant Serum Concealer in N9.
10 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $12.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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