Fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
Avoid an ingredient
33 matches
33 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $12.99 at Ulta Beauty · product price; shade not separately priced
e.l.f. Cosmetics 16HR Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $12.99 at Ulta Beauty
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $4 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Contains drying alcohol
Very close colour · Radiant finish
Ingredients (not scored): 23% ingredient overlap
Differences: Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$16.99View at Ulta BeautySephoraCosts $9.01 moreMatches: Very close colourSame radiant finishClaims long-wearing
Differences: Slightly cooler undertone
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: pink undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty(product price)$4.99 less (38%)Matches: Very close colourSame neutral undertoneClaims long-wearing
Differences: Satin rather than radiant finishNot marketed for sensitive skin
Very close colour · Satin · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Satin rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: light with warm-neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Not marketed for sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: L2.8 - light to medium with warm undertones, and a peach tone
Medium confidence· Digital match
NARS Radiant Creamy Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty$4.99 less (38%)Matches: Very close colourSimilar undertone (warm vs neutral)Claims long-wearing
Differences: Satin rather than radiant finishNot marketed for sensitive skin
Very close colour · Satin · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Satin rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: fair with yellow undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyUlta Beauty(product price)$4.99 less (38%)Matches: Very close colourSame neutral undertoneClaims long-wearing
Differences: Satin rather than radiant finishNot marketed for sensitive skin
Very close colour · Satin · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Satin rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Very close colourSame neutral undertoneSame radiant finish
Differences: Not marketed for sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: L2.4 - light with neutral undertones, and a light peach tone
Medium confidence· Digital match
NARS Radiant Creamy Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Very close colourSame neutral undertoneSame radiant finish
Differences: Not marketed for sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: L2.3 - light with neutral undertones
Medium confidence· Digital match
NARS Radiant Creamy Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$4.99 less (38%)Matches: Very close colourSame neutral undertoneClaims long-wearing
Differences: Satin rather than radiant finishNot marketed for sensitive skin
Very close colour · Satin · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Satin rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $18.01 moreMatches: Similar undertone (warm vs neutral)Claims long-wearingBoth claim not settling into lines
Differences: Luminous rather than radiant finish
Close colour · Luminous · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Luminous rather than radiant finish
Retailer shade note: for fair warm skin with yellow undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $31 · product priceView at Ulta BeautySephoraCosts $21.01 moreMatches: Very close colourSame neutral undertoneClaims 16-hour wear
Differences: Natural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: fair with warm neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Slightly lighterNot marketed for sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Slightly lighter · Not marketed for sensitive skin
Retailer shade note: L2.2 - light with warm undertones
Medium confidence· Digital match
NARS Radiant Creamy Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Very close colourSame radiant finishClaims a skin-like finish
Differences: Slightly cooler undertoneContains drying alcohol
Very close colour · Radiant finish
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly cooler undertone · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautyUlta Beauty(product price)$4.99 less (38%)Matches: Very close colourSimilar undertone (warm vs neutral)Claims long-wearing
Differences: Satin rather than radiant finishNot marketed for sensitive skin
Very close colour · Satin · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Satin rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: light with golden beige undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $23.01 moreMatches: Very close colourSame neutral undertoneSame radiant finish
Differences: Does not claim not settling into linesNot marketed for sensitive skinContains listed fragrance
Very close colour · Radiant · Medium-full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$2 less (15%)Matches: Near-identical swatch colourClaims a lightweight feel
Differences: Natural rather than radiant finishDoes not claim not settling into lines
Looks identical · Natural finish
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim not settling into lines
Low confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.99 · product priceView at Ulta BeautySephoraCosts $17.01 moreMatches: Same neutral undertoneClaims long-wearingBoth claim not settling into lines
Differences: Slightly deeperNatural rather than radiant finish
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $29.01 moreMatches: Same neutral undertoneSame radiant finishClaims a skin-like finish
Differences: Does not claim not settling into lines
Close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: fair with neutral undertone
Medium confidence· Digital match
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)$4.99 less (38%)Matches: Very close colourClaims long-wearingBoth claim not settling into lines
Differences: Slightly deeperSlightly cooler undertoneSatin rather than radiant finish
Very close colour · Satin · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Satin rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: light with rosy peach undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Very close colourSame neutral undertoneClaims long-wearing
Differences: Slightly lighterNatural rather than radiant finishNot marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $29.01 moreMatches: Very close colourSame neutral undertoneClaims 24-hour wear
Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Similar undertone (warm vs neutral)Claims long-wearingBoth claim not settling into lines
Differences: Slightly deeperNatural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: light with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautyUlta Beauty(product price)Costs $29.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Claims 24-hour wear
Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: light skin with warm peach undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $26.01 moreMatches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect
Differences: Natural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: Fair, Neutral
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $26.01 moreMatches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect
Differences: Natural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: Fair, Neutral
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Claims a blurring effect
Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: light medium with warm undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $29.01 moreMatches: Similar undertone (warm vs neutral)Claims 24-hour wearClaims transfer resistance
Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with warm undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $26.01 moreMatches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect
Differences: Natural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: Fair, Neutral
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $22.01 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: for fair skin with neutral warm undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraSephoraCosts $22.01 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: for light skin with neutral golden undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraShowing 12 of 31 matches
The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 120 (Fair · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
120
$12.98
Ivory
$15.99
600 Cairo
$24
115C
$53
9 Light Neutral
$38
Light 30 NG
$17.99
Soft Sand 124
$11.99
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
e.l.f. Cosmetics 16HR Camo Concealer in Light Ivory, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 120. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics 16HR Camo Concealer in Light Ivory.
11 shared ingredients; weighted similarity 30%. Ingredients only affect results through the filters.
Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 2, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 120. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 2.
2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
e.l.f. Cosmetics 16HR Camo Concealer Light Ivory
Ulta BeautyYour shade $12.99 at Ulta Beauty · product price; shade not separately priced
Glossier Stretch Concealer for Dewy Buildable Coverage Medium 2
SephoraYour shade $12.99 at Ulta Beauty
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
View at Walmart