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Instant Age Rewind Eraser Dark Circle Treatment Concealer 120 dupes and alternatives Maybelline

Fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer 4 Fair

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
120Change shade
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Radiant finish
The match
Charlotte Tilbury
4 Fair
Depth and undertone: Fair · Neutral
Finish and coverage: Radiant · Medium-full coverage
Shade match
91out of 100
Colour
93
Depth
97
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$36Ulta BeautyUlta Beauty
Costs $23.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Glossier Stretch Concealer for Dewy Buildable Coverage Medium 2

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
120Change shade
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Radiant finish
The match
Glossier
Medium 2
Depth and undertone: Fair · Warm · peach
Finish and coverage: Radiant · Buildable coverage
Overall match
86out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
59
Skin (Skin suitability)
50
Best price
$22SephoraSephora
Costs $9.01 more

Your shade $12.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 82
    $22SephoraSephoraCosts $9.01 more

    Matches: Very close colourSame radiant finishClaims long-wearing

    Differences: Slightly cooler undertone

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: pink undertone

    Medium confidence· Digital match

    View match
  2. #4 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1.5W
    Shade match 85
    $31Ulta BeautyUlta Beauty(product price)Costs $18.01 more

    Matches: Similar undertone (warm vs neutral)Claims long-wearingBoth claim not settling into lines

    Differences: Luminous rather than radiant finish

    Score details
    Shade match
    85
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Luminous rather than radiant finish

    Retailer shade note: for fair warm skin with yellow undertones

    Medium confidence· Digital match

    View match
  3. Shade match 84
    $30SephoraSephoraCosts $17.01 more

    Matches: Same neutral undertoneClaims long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than radiant finish

    Score details
    Shade match
    84
    Finish & visual result
    56
    Wear & performance
    64
    Skin suitability
    68

    Close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 85
    $42SephoraSephoraCosts $29.01 more

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim not settling into lines

    Retailer shade note: fair with neutral undertone

    Medium confidence· Digital match

    View match
  5. Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Very close colourSame neutral undertoneClaims 24-hour wear

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims 24-hour wear

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: light skin with warm peach undertones

    Medium confidence· Digital match

    View match
  7. Shade match 87
    $42SephoraSephoraCosts $29.01 more

    Matches: Similar undertone (warm vs neutral)Claims 24-hour wearClaims transfer resistance

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: fair skin with warm undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 120 (Fair · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    120

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 120

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $12.98

Closest foundations

  1. J.Cat Beauty Aquasurance Compact Foundation

    Ivory

    J.Cat Beauty Aquasurance Compact Foundation, shade Ivory

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $15.99

  2. Juvia's Place I Am Magic Velvety Matte Foundation

    600 Cairo

    Juvia's Place I Am Magic Velvety Matte Foundation, shade 600 Cairo

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $24

  3. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    115C

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 115C

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $53

  4. Rare Beauty True to Myself Natural Matte Longwear Foundation

    9 Light Neutral

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 9 Light Neutral

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $38

  5. ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation

    Light 30 NG

    ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation, shade Light 30 NG

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $17.99

  6. Maybelline Fit Me Matte + Poreless Foundation

    Soft Sand 124

    Maybelline Fit Me Matte + Poreless Foundation, shade Soft Sand 124

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $11.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 4 Fair, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 120. Every attribute compared, with its share of the score.

ComparedYour shade120Closest shade match4 FairScore
Shade match55% of overall91
Colour93#f4c59f#f5caa2Very close colourColour difference 1.8 (0 is identical)
Depth97FairFairSameDepth difference: 2.0
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableNot listedMedium-fullNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0SensitiveDry, normalMarketed for different skin types
Overall match 76/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 4 Fair.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Claims a skin-like finish
  • Claims 16-hour wear
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 2, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 120. Every attribute compared, with its share of the score.

ComparedYour shade120Closest overall alternativeMedium 2Score
Shade match55% of overall90
Colour89#f4c59f#f6c495Very close colourColour difference 2.4 (0 is identical)
Depth100FairFairSameDepth difference: 0.3
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 86/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 2.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same radiant finish
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none

Where to buy

Closest shade match

Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer 4 Fair

Match price
$36Ulta BeautyUlta Beauty
Costs $23.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Glossier Stretch Concealer for Dewy Buildable Coverage Medium 2

Best price
$22SephoraSephora
Costs $9.01 more

Your shade $12.99 at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.