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Instant Age Rewind Eraser Dark Circle Treatment Concealer 110 dupes and alternatives Maybelline

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, without talc.

  • 4 matches have no coverage listed and are not shown.

Closest shade match: Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 3.5 Fair

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
110Change shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Radiant finish
The match
Charlotte Tilbury
3.5 Fair
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Full coverage
Shade match
92out of 100
Colour
94
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $23.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
110Change shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Radiant finish
The match
IT Cosmetics
13.0 Light Natural
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
Overall match
77out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
56
Wear (Wear & performance)
64
Skin (Skin suitability)
68
Best price
$30SephoraSephora
Costs $17.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    20.0 Medium (for neutral undertones)
    Shade match 87
    $14SephoraSephoraCosts $1.01 more

    Matches: Very close colourSame neutral undertoneClaims long-wearing

    Differences: Slightly deeperNatural rather than radiant finish

    Score details
    Shade match
    87
    Finish & visual result
    56
    Wear & performance
    64
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish

    Medium confidence· Digital match

    View match
  2. #4 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    13.0 Light Natural (for neutral undertones)
    Shade match 85
    $14SephoraSephoraCosts $1.01 more

    Matches: Same neutral undertoneClaims long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than radiant finish

    Score details
    Shade match
    85
    Finish & visual result
    56
    Wear & performance
    64
    Skin suitability
    68

    Close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish

    Medium confidence· Digital match

    View match
  3. Shade match 91
    $36SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame neutral undertoneClaims long-wearing

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    56
    Wear & performance
    59
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: fairest with neutral to rosy undertones

    Medium confidence· Digital match

    View match
  4. Shade match 90
    $36SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame neutral undertoneClaims long-wearing

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    56
    Wear & performance
    59
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: very fair with neutral to rosy undertones

    Medium confidence· Digital match

    View match
  5. Shade match 81
    $30SephoraSephoraCosts $17.01 more

    Matches: Same neutral undertoneClaims long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than radiant finish

    Score details
    Shade match
    81
    Finish & visual result
    56
    Wear & performance
    64
    Skin suitability
    68

    Close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 92
    $42SephoraSephoraCosts $29.01 more

    Matches: Very close colourSame neutral undertoneClaims 24-hour wear

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 86
    $36SephoraSephoraCosts $23.01 more

    Matches: Similar undertone (warm vs neutral)Claims long-wearingBoth claim not settling into lines

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    56
    Wear & performance
    59
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: fair with golden undertones

    Medium confidence· Digital match

    View match
  8. Shade match 84
    $36SephoraSephoraCosts $23.01 more

    Matches: Same neutral undertoneClaims long-wearingBoth claim not settling into lines

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    56
    Wear & performance
    59
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 77
    $30SephoraSephoraCosts $17.01 more

    Matches: Very close colourClaims long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    77
    Finish & visual result
    56
    Wear & performance
    64
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  10. Shade match 88
    $39SephoraSephoraCosts $26.01 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    48
    Wear & performance
    59
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: Very Fair, Neutral

    Medium confidence· Digital match

    View match
  11. Shade match 84
    $36SephoraSephoraCosts $23.01 more

    Matches: Near-identical swatch colourClaims long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    56
    Wear & performance
    59
    Skin suitability
    0

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: fairest with rosy undertones

    Medium confidence· Digital match

    View match
  12. Shade match 91
    $30SephoraSephoraCosts $17.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    20
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 110 (Very fair · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    118

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 118

    • Close colour
    • Very fair · Warm undertone

    $12.98

Closest foundations

  1. Maybelline Super Stay 24H Skin Tint + Vitamin C

    102

    Maybelline Super Stay 24H Skin Tint + Vitamin C, shade 102

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $12.59

  2. IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum

    Light Neutral

    IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum, shade Light Neutral

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $39

  3. MAC Cosmetics Studio Fix Powder Plus Foundation

    N3

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade N3

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $39

  4. Juvia's Place I am Magic Powder Foundation

    Madrid - Very Light 1

    Juvia's Place I am Magic Powder Foundation, shade Madrid - Very Light 1

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $20

  5. IT Cosmetics CC+ Cream Natural Matte Foundation

    Fair Porcelain

    IT Cosmetics CC+ Cream Natural Matte Foundation, shade Fair Porcelain

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $39

  6. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    100

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 100

    • Looks identical
    • Very fair · Neutral undertone

    $44

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 3.5 Fair, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 110. Every attribute compared, with its share of the score.

ComparedYour shade110Closest shade match3.5 FairScore
Shade match55% of overall92
Colour94#f4d6c2#eed4c0Very close colourColour difference 1.7 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.5
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared20
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared57
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, oilyMarketed for different skin types
Overall match 64/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 3.5 Fair.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Claims a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines

Different

  • Matte finish instead of radiant
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 110. Every attribute compared, with its share of the score.

ComparedYour shade110Closest overall alternative13.0 Light NaturalScore
Shade match55% of overall91
Colour92#f4d6c2#f0d2baVery close colourColour difference 1.9 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.2
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared64
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveNormal, dry, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 77/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural.

Same or better

  • Very close colour
  • Same neutral undertone
  • Claims long-wearing
  • Both claim not settling into lines

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 3.5 Fair

Best price
$36SephoraSephora
Costs $23.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural

Best price
$30SephoraSephora
Costs $17.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.