Instant Age Rewind Eraser Dark Circle Treatment Concealer 120 dupes and alternatives Maybelline
4.2 (11,365)·Fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 120 (Fair · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
e.l.f. Cosmetics 16HR Camo Concealer in Light Ivory, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 120. Every attribute compared, with its share of the score.
ComparedYour shade120Closest shade matchLight IvoryHow they compareScore
Shade match55% of overall95
Colour60%93#f4c59f#edc1a0Very close colourColour difference 1.8 (0 is identical)
Depth15%96FairLightCloseDepth difference: 2.3
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Finish & visual result25% of overall · 1 of 4 compared12
Finish35%12RadiantMatteDifferentMatte finish rather than radiant
Coverage30%—not comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity30%40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type100%0SensitiveOily, combination, normalMarketed for different skin types
Overall match 64/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 14.5 Light Buff, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 120. Every attribute compared, with its share of the score.
ComparedYour shade120Closest overall alternative14.5 Light BuffHow they compareScore
Shade match55% of overall84
Colour60%82#f4c59f#e6bea1Close colourColour difference 3.4 (0 is identical)
Depth15%91FairLightCloseDepth difference: 4.3
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 1 of 4 compared56
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%—not comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared64
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type100%68SensitiveNormal, dry, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 73/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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