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Instant Age Rewind Eraser Dark Circle Treatment Concealer 120 dupes and alternatives Maybelline

Fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0
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Only showing matches made for sensitive skin, with full coverage.

  • 3 matches have no coverage listed and are not shown.
  • 4 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 14.5 Light Buff

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
120Change shade
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Radiant finish
The match
IT Cosmetics
14.5 Light Buff
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Full coverage
Overall match
73out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
56
Wear (Wear & performance)
64
Skin (Skin suitability)
68
Shade match
84out of 100
Colour
82
Depth
91
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $17.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 120 (Fair · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    120

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 120

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $12.98

Closest foundations

  1. J.Cat Beauty Aquasurance Compact Foundation

    Ivory

    J.Cat Beauty Aquasurance Compact Foundation, shade Ivory

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $15.99

  2. Juvia's Place I Am Magic Velvety Matte Foundation

    600 Cairo

    Juvia's Place I Am Magic Velvety Matte Foundation, shade 600 Cairo

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $24

  3. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    115C

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 115C

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $53

  4. Rare Beauty True to Myself Natural Matte Longwear Foundation

    9 Light Neutral

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 9 Light Neutral

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $38

  5. ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation

    Light 30 NG

    ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation, shade Light 30 NG

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $17.99

  6. Maybelline Fit Me Matte + Poreless Foundation

    Soft Sand 124

    Maybelline Fit Me Matte + Poreless Foundation, shade Soft Sand 124

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $11.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 14.5 Light Buff, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 120. Every attribute compared, with its share of the score.

ComparedYour shade120Closest match14.5 Light BuffScore
Shade match55% of overall84
Colour82#f4c59f#e6bea1Close colourColour difference 3.4 (0 is identical)
Depth91FairLightCloseDepth difference: 4.3
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared64
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveNormal, dry, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 73/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 14.5 Light Buff.

Same or better

  • Same neutral undertone
  • Claims long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Natural finish instead of radiant

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy 14.5 Light Buff

Best price
$30SephoraSephora
Costs $17.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.