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Instant Age Rewind Eraser Dark Circle Treatment Concealer 121 dupes and alternatives Maybelline

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral0
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Only showing matches made for oily skin, with full coverage, without talc.

  • 5 matches have no coverage listed and are not shown.
  • 5 matches have no skin type listed and are not shown.

Closest shade match: Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 2W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
121Change shade
Depth and undertone: Fair · Warm
Finish and coverage: Radiant finish
The match
Estée Lauder
2W
Depth and undertone: Light · Warm
Finish and coverage: Natural · Full coverage
Shade match
84out of 100
Colour
76
Depth
93
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $25.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 14.5 Light Buff

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
121Change shade
Depth and undertone: Fair · Warm
Finish and coverage: Radiant finish
The match
IT Cosmetics
14.5 Light Buff
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Full coverage
Overall match
67out of 100
Shade (Shade match)
72
Finish (Finish & visual result)
56
Wear (Wear & performance)
64
Skin (Skin suitability)
68
Best price
$30SephoraSephora
Costs $17.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 69
    $30SephoraSephoraCosts $17.01 more

    Matches: Claims long-wearingBoth claim not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    69
    Finish & visual result
    56
    Wear & performance
    64
    Skin suitability
    68

    Close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Natural rather than radiant finish

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 121 (Fair · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    120

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 120

    • Close colour
    • Fair · Neutral · neutral golden undertone

    $12.98

Closest foundations

  1. Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish

    37

    Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish, shade 37

    • Very close colour
    • Fair · Warm · yellow undertone

    $40

  2. Natasha Denona HY-GLAM Powder Foundation

    P3

    Natasha Denona HY-GLAM Powder Foundation, shade P3

    • Very close colour
    • Light · Warm · peach undertone

    $55

  3. LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Costa 3W

    LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick, shade Costa 3W

    • Very close colour
    • Light · Warm undertone

    $36

  4. Essence Foundation Stick

    150

    Essence Foundation Stick, shade 150

    • Very close colour
    • Light · Warm undertone

    $6.99

  5. Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation

    8W Limitless

    Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation, shade 8W Limitless

    • Very close colour
    • Fair · Warm · peach undertone

    $47

  6. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    Fair Porcelain

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade Fair Porcelain

    • Very close colour
    • Light · Warm undertone

    $16

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 2W, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 121. Every attribute compared, with its share of the score.

ComparedYour shade121Closest shade match2WScore
Shade match55% of overall84
Colour76#f9c3a8#ebbf9fClose colourColour difference 4.2 (0 is identical)
Depth93FairLightCloseDepth difference: 3.6
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared51
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, oilyMarketed for different skin types
Overall match 65/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 2W.

Same or better

  • Same warm undertone
  • Claims a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Natural finish instead of radiant
  • Does not claim not settling into lines
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 14.5 Light Buff, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 121. Every attribute compared, with its share of the score.

ComparedYour shade121Closest overall alternative14.5 Light BuffScore
Shade match55% of overall72
Colour71#f9c3a8#e6bea1Close colourColour difference 4.8 (0 is identical)
Depth90FairLightCloseDepth difference: 4.6
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared64
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveNormal, dry, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 67/100Shade match 72/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 14.5 Light Buff.

Same or better

  • Claims long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Neutral rather than warm undertone
  • Natural finish instead of radiant

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 2W

Best price
$38SephoraSephora
Costs $25.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 14.5 Light Buff

Best price
$30SephoraSephora
Costs $17.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.