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Instant Age Rewind Eraser Dark Circle Treatment Concealer 140 dupes and alternatives Maybelline

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, without silicones or alcohol denat.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 32.0 Tan Bronze

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
140Change shade
Depth and undertone: Light medium · Warm
Finish and coverage: Radiant finish
The match
IT Cosmetics
32.0 Tan Bronze
Depth and undertone: Medium light · Cool
Finish and coverage: Natural · Full coverage
Overall match
68out of 100
Shade (Shade match)
75
Finish (Finish & visual result)
56
Wear (Wear & performance)
64
Skin (Skin suitability)
68
Shade match
75out of 100
Colour
91
Depth
96
Undertone
25
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $17.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 140 (Light medium · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    200

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 200

    • Close colour
    • Light medium · Neutral · neutral golden undertone

    $12.98

    WalmartView at Walmart

Closest foundations

  1. Doll 10 Peptide Bounce Flexible Foundation

    Tan/Deep

    Doll 10 Peptide Bounce Flexible Foundation, shade Tan/Deep

    • Looks identical
    • Medium light · Warm · golden undertone

    $44

    Ulta BeautyView at Ulta Beauty
  2. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    210 Light Medium

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 210 Light Medium

    • Looks identical
    • Light medium · Warm · peach undertone

    $52

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place Foundation

    2W0 Warm Vanilla

    Estée Lauder Double Wear Stay-in-Place Foundation, shade 2W0 Warm Vanilla

    • Looks identical
    • Light medium · Warm · yellow undertone

    $52

    SephoraView at Sephora
  4. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Warm 3

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Light Warm 3

    • Very close colour
    • Light medium · Warm undertone

    $49

    Ulta BeautyView at Ulta Beauty
  5. NYX Professional Makeup Bare With Me Blur Tint Foundation

    06: Soft Beige

    NYX Professional Makeup Bare With Me Blur Tint Foundation, shade 06: Soft Beige

    • Very close colour
    • Light medium · Warm undertone

    $14

    Ulta BeautyView at Ulta Beauty
  6. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    330N

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 330N

    • Very close colour
    • Medium light · Warm · peach undertone

    $53

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32.0 Tan Bronze, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 140. Every attribute compared, with its share of the score.

ComparedYour shade140Closest match32.0 Tan BronzeScore
Shade match55% of overall75
Colour91#e0a78b#d6a488Very close colourColour difference 2.2 (0 is identical)
Depth96Light mediumMedium lightCloseDepth difference: 2.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone25WarmCoolDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared64
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveNormal, dry, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 68/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32.0 Tan Bronze.

Same or better

  • Very close colour
  • Claims long-wearing
  • Both claim not settling into lines

Different

  • Slightly cooler undertone
  • Natural finish instead of radiant

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 32.0 Tan Bronze

Best price
$30SephoraSephora
Costs $17.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.