Beautler.Your beauty butler

Instant Age Rewind Eraser Dark Circle Treatment Concealer 140 dupes and alternatives Maybelline

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Sort

2 of 31

Only showing matches in serum form, without silicones.

  • 3 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Light

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
140Change shade
Depth and undertone: Light medium · Warm
Finish and coverage: Radiant finish
The match
NYX Professional Makeup
Light
Depth and undertone: Light medium
Finish and coverage: Natural · Medium coverage
Overall match
68out of 100
Shade (Shade match)
75
Finish (Finish & visual result)
50
Wear (Wear & performance)
74
Skin (Skin suitability)
50
Shade match
75out of 100
Colour
74
Depth
91
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
$0.99 less (8%)

Your shade $12.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Beige
    Shade match 73
    $12Ulta BeautyUlta Beauty(product price)$0.99 less (8%)

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly lighterNatural rather than radiant finish

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    74
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 140 (Light medium · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    200

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 200

    • Close colour
    • Light medium · Neutral · neutral golden undertone

    $12.98

Closest foundations

  1. Doll 10 Peptide Bounce Flexible Foundation

    Tan/Deep

    Doll 10 Peptide Bounce Flexible Foundation, shade Tan/Deep

    • Looks identical
    • Medium light · Warm · golden undertone

    $44

  2. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    210 Light Medium

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 210 Light Medium

    • Looks identical
    • Light medium · Warm · peach undertone

    $52

  3. Estée Lauder Double Wear Stay-in-Place Foundation

    2W0 Warm Vanilla

    Estée Lauder Double Wear Stay-in-Place Foundation, shade 2W0 Warm Vanilla

    • Looks identical
    • Light medium · Warm · yellow undertone

    $52

  4. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Warm 3

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Light Warm 3

    • Very close colour
    • Light medium · Warm undertone

    $49

  5. NYX Professional Makeup Bare With Me Blur Tint Foundation

    06: Soft Beige

    NYX Professional Makeup Bare With Me Blur Tint Foundation, shade 06: Soft Beige

    • Very close colour
    • Light medium · Warm undertone

    $14

  6. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    330N

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 330N

    • Very close colour
    • Medium light · Warm · peach undertone

    $53

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Light, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 140. Every attribute compared, with its share of the score.

ComparedYour shade140Closest matchLightScore
Shade match55% of overall75
Colour74#e0a78b#ddb39bClose colourColour difference 4.4 (0 is identical)
Depth91Light mediumLight mediumSameDepth difference: 4.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70WarmUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared50
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared74
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 68/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Light.

Same or better

  • $0.99 less
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Natural finish instead of radiant

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate

Where to buy Light

Best price
$12Ulta BeautyUlta Beauty
$0.99 less (8%)

Your shade $12.99 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.