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Instant Age Rewind Eraser Dark Circle Treatment Concealer 140 dupes and alternatives Maybelline

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for oily skin, with medium coverage, without talc or alcohol denat.

  • 1 match has no coverage listed and is not shown.
  • 7 matches have no skin type listed and are not shown.

Closest shade match: Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer 05 Fair Peach

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
140Change shade
Depth and undertone: Light medium · Warm
Finish and coverage: Radiant finish
The match
Haus Labs
05 Fair Peach
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Natural · Medium coverage
Shade match
87out of 100
Colour
78
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $19.01 more

Your shade $12.99 at Ulta Beauty

Closest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 2N1

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
140Change shade
Depth and undertone: Light medium · Warm
Finish and coverage: Radiant finish
The match
Laura Mercier
2N1
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
73out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
56
Wear (Wear & performance)
59
Skin (Skin suitability)
68
Best price
$34SephoraSephora
Costs $21.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 81
    $34SephoraSephoraCosts $21.01 more

    Matches: Claims 16-hour wearBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    81
    Finish & visual result
    56
    Wear & performance
    59
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: light to medium with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Rare Beauty

    Liquid Touch Brightening Concealer

    290N
    Shade match 76
    $24SephoraSephoraCosts $11.01 more

    Matches: Similar undertone (neutral vs warm)Same radiant finishClaims a skin-like finish

    Differences: Slightly lighterNot marketed for sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    0

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Slightly lighter · Not marketed for sensitive skin

    Retailer shade note: medium with neutral peach undertones

    Medium confidence· Digital match

    View match
  3. Shade match 77
    $34SephoraSephoraCosts $21.01 more

    Matches: Very close colourClaims 16-hour wearBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    77
    Finish & visual result
    56
    Wear & performance
    59
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  4. Shade match 75
    $34SephoraSephoraCosts $21.01 more

    Matches: Very close colourClaims 16-hour wearBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    75
    Finish & visual result
    56
    Wear & performance
    59
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish

    Retailer shade note: light peach with cool undertones

    Medium confidence· Digital match

    View match
  5. #7 · Rare Beauty

    Liquid Touch Brightening Concealer

    300C
    Shade match 71
    $24SephoraSephoraCosts $11.01 more

    Matches: Same radiant finishClaims a skin-like finishClaims long-wearing

    Differences: Slightly cooler undertoneNot marketed for sensitive skin

    Score details
    Shade match
    71
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    0

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for sensitive skin

    Retailer shade note: medium with cool beige undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 140 (Light medium · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    200

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 200

    • Close colour
    • Light medium · Neutral · neutral golden undertone

    $12.98

Closest foundations

  1. Doll 10 Peptide Bounce Flexible Foundation

    Tan/Deep

    Doll 10 Peptide Bounce Flexible Foundation, shade Tan/Deep

    • Looks identical
    • Medium light · Warm · golden undertone

    $44

  2. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    210 Light Medium

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 210 Light Medium

    • Looks identical
    • Light medium · Warm · peach undertone

    $52

  3. Estée Lauder Double Wear Stay-in-Place Foundation

    2W0 Warm Vanilla

    Estée Lauder Double Wear Stay-in-Place Foundation, shade 2W0 Warm Vanilla

    • Looks identical
    • Light medium · Warm · yellow undertone

    $52

  4. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Warm 3

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Light Warm 3

    • Very close colour
    • Light medium · Warm undertone

    $49

  5. NYX Professional Makeup Bare With Me Blur Tint Foundation

    06: Soft Beige

    NYX Professional Makeup Bare With Me Blur Tint Foundation, shade 06: Soft Beige

    • Very close colour
    • Light medium · Warm undertone

    $14

  6. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    330N

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 330N

    • Very close colour
    • Medium light · Warm · peach undertone

    $53

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 05 Fair Peach, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 140. Every attribute compared, with its share of the score.

ComparedYour shade140Closest shade match05 Fair PeachScore
Shade match55% of overall87
Colour78#e0a78b#d6ac97Close colourColour difference 3.9 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.6
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared51
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, oilyMarketed for different skin types
Overall match 66/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 05 Fair Peach.

Same or better

  • Same warm undertone
  • Claims a blurring effect
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Natural finish instead of radiant
  • Does not claim not settling into lines
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 2N1, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 140. Every attribute compared, with its share of the score.

ComparedYour shade140Closest overall alternative2N1Score
Shade match55% of overall85
Colour91#e0a78b#dea381Very close colourColour difference 2.2 (0 is identical)
Depth97Light mediumMedium lightCloseDepth difference: 1.9
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall68
Skin type68SensitiveDry, normal, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 73/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 2N1.

Same or better

  • Very close colour
  • Claims 16-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Neutral rather than warm undertone
  • Natural finish instead of radiant

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Where to buy

Closest shade match

Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer 05 Fair Peach

Best price
$32SephoraSephora
Costs $19.01 more

Your shade $12.99 at Ulta Beauty

Closest overall alternative

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 2N1

Best price
$34SephoraSephora
Costs $21.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.