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Instant Age Rewind Eraser Dark Circle Treatment Concealer 143 dupes and alternatives Maybelline

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

  • Medium3
  • Medium to full0
  • Full0
  • Buildable0

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan0Cruelty-free3Oil-free0With SPF0Mineral0

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3 of 33

Only showing matches in cream form.

  • 3 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Kosas Revealer Super Creamy + Brightening Concealer Tone 7.5 W

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
143Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Radiant finish
The match
Kosas
Tone 7.5 W
Depth and undertone: Medium · Warm · peach
Finish and coverage: Radiant · Medium coverage
Overall match
67out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
78
Wear (Wear & performance)
40
Skin (Skin suitability)
0
Shade match
76out of 100
Colour
68
Depth
93
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $19.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Kosas

    Revealer Super Creamy + Brightening Concealer

    Tone 08 W
    Shade match 74
    $32SephoraSephoraCosts $19.01 more

    Matches: Similar undertone (warm vs neutral)Same radiant finishClaims a skin-like finish

    Differences: Does not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    0

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: medium deep with golden undertones

    Medium confidence· Digital match

    View match
  2. #3 · Kosas

    Revealer Super Creamy + Brightening Concealer

    Tone 7.3 N
    Shade match 72
    $32SephoraSephoraCosts $19.01 more

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Noticeably different swatch colourDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    72
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    0

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: medium deep with neutral peach undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 143 (Medium · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    310

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 310

    • Slight colour difference
    • Light medium · Neutral · neutral golden undertone

    $12.98

    WalmartView at Walmart

Closest foundations

  1. L'Oréal Paris Infallible Pro-Matte Foundation

    Sand

    L'Oréal Paris Infallible Pro-Matte Foundation, shade Sand

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $16.99

    CVSView at CVS
  2. Kryolan Professional Makeup Digital Complexion Fluid Foundation

    D 31

    Kryolan Professional Makeup Digital Complexion Fluid Foundation, shade D 31

    • Looks identical
    • Medium

    $46.90

    Ulta BeautyView at Ulta Beauty
  3. Well People Skinforia Serum Foundation

    26 Medium Warm

    Well People Skinforia Serum Foundation, shade 26 Medium Warm

    • Close depth, colour not measured
    • Medium · Warm undertone

    $30

    TargetView at Target
  4. Maybelline Fit Me Dewy + Smooth Foundation

    Toffee

    Maybelline Fit Me Dewy + Smooth Foundation, shade Toffee

    • Close colour
    • Medium light · Neutral · neutral golden undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  5. Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation

    6

    Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation, shade 6

    • Close colour
    • Medium light · Neutral · neutral golden undertone

    $39

    SephoraView at Sephora
  6. Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick

    12

    Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick, shade 12

    • Very close colour
    • Medium light · Warm · golden undertone

    $40

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 7.5 W, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 143. Every attribute compared, with its share of the score.

ComparedYour shade143Closest matchTone 7.5 WScore
Shade match55% of overall76
Colour68#e79348#d6905dSlight colour differenceColour difference 5.2 (0 is identical)
Depth93MediumMediumSameDepth difference: 3.5
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 67/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 7.5 W.

Same or better

  • Similar undertone (warm vs neutral)
  • Same radiant finish
  • Claims a skin-like finish

Different

  • Small colour difference on the swatch
  • Does not claim not settling into lines
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy Tone 7.5 W

Best price
$32SephoraSephora
Costs $19.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.