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Instant Age Rewind Eraser Dark Circle Treatment Concealer 175 dupes and alternatives Maybelline

Rich deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Too Faced Born This Way Super Coverage Multi-Use Concealer Sable

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
175Change shade
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Radiant finish
The match
Too Faced
Sable
Depth and undertone: Rich deep · Cool · rosy
Finish and coverage: Natural · Full coverage
Shade match
93out of 100
Colour
95
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $23.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer 17.5 Deep

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
175Change shade
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Radiant finish
The match
Charlotte Tilbury
17.5 Deep
Depth and undertone: Rich deep · Cool
Finish and coverage: Radiant · Medium-full coverage
Overall match
76out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
78
Wear (Wear & performance)
40
Skin (Skin suitability)
0
Match price
$36Ulta BeautyUlta Beauty
Costs $23.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 81
    $31Ulta BeautyUlta Beauty(product price)Costs $18.01 more

    Matches: Same neutral undertoneClaims long-wearingBoth claim not settling into lines

    Differences: Luminous rather than radiant finish

    Score details
    Shade match
    81
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Luminous rather than radiant finish

    Retailer shade note: for deep neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  2. Shade match 91
    $30Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 88
    $36Ulta BeautyUlta Beauty(product price)Costs $23.01 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Does not claim not settling into linesNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Radiant · Medium-full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 81
    $30Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Similar undertone (cool vs neutral)Claims a skin-like finishClaims long-wearing

    Differences: Slightly deeperNatural rather than radiant finish

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish

    Retailer shade note: very deep with cool undertones

    Medium confidence· Digital match

    View match
  5. Shade match 87
    $38SephoraSephoraCosts $25.01 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Claims a blurring effect

    Differences: Slightly lighterNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    51
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: very deep with cool brown undertones

    Medium confidence· Digital match

    View match
  6. Shade match 77
    $30Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Very close colourClaims a skin-like finishClaims long-wearing

    Differences: Slightly deeperSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish

    Retailer shade note: very deep with warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 71
    $34SephoraSephoraCosts $21.01 more

    Matches: Same neutral undertoneClaims 16-hour wearBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than radiant finish

    Score details
    Shade match
    71
    Finish & visual result
    56
    Wear & performance
    59
    Skin suitability
    68

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 76
    $36SephoraSephoraCosts $23.01 more

    Matches: Same neutral undertoneClaims long-wearingBoth claim not settling into lines

    Differences: Slightly lighterNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    56
    Wear & performance
    59
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Deep
    Shade match 69
    $12Ulta BeautyUlta Beauty(product price)$0.99 less (8%)

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Noticeably different swatch colourNatural rather than radiant finish

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    74
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than radiant finish

    Medium confidence· Digital match

    View match
  10. Shade match 81
    $38SephoraSephoraCosts $25.01 more

    Matches: Same neutral undertoneClaims a blurring effectClaims 24-hour wear

    Differences: Slightly deeperNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    51
    Wear & performance
    40
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: very deep with neutral rich-brown undertones

    Medium confidence· Digital match

    View match
  11. Shade match 66
    $32SephoraSephoraCosts $19.01 more

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterDoes not claim not settling into lines

    Score details
    Shade match
    66
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    0

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: deep with neutral red undertones

    Medium confidence· Digital match

    View match
  12. Shade match 71
    $36SephoraSephoraCosts $23.01 more

    Matches: Similar undertone (cool vs neutral)Claims long-wearingBoth claim not settling into lines

    Differences: Slightly lighterNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    71
    Finish & visual result
    56
    Wear & performance
    59
    Skin suitability
    0

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: very deep with rosy undertones

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    True Match Radiant Serum Concealer

    N11
    Shade match 50
    $16.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterContains drying alcohol

    Score details
    Shade match
    50
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    100

    Visibly different colour · Radiant finish

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. Shade match 67
    $30Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims long-wearing

    Differences: Noticeably different swatch colourSlightly deeperNatural rather than radiant finish

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    59
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish

    Retailer shade note: very deep with neutral cool undertones

    Medium confidence· Digital match

    View match
  15. Shade match 67
    $30Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims long-wearing

    Differences: Noticeably different swatch colourSlightly deeperNatural rather than radiant finish

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    59
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 72
    $39SephoraSephoraCosts $26.01 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Slightly lighterNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    72
    Finish & visual result
    48
    Wear & performance
    59
    Skin suitability
    0

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: Very Deep, Neutral

    Medium confidence· Digital match

    View match
  17. #19 · Tarte

    Shape Tape Full Coverage Matte Concealer

    60W mahogany warm
    Shade match 82
    $32SephoraSephoraCosts $19.01 more

    Matches: Very close colourClaims a blurring effectClaims 16-hour wear

    Differences: Slightly warmer undertoneMatte rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    20
    Wear & performance
    64
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  18. #20 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Rich
    Shade match 61
    $12Ulta BeautyUlta Beauty(product price)$0.99 less (8%)

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish

    Score details
    Shade match
    61
    Finish & visual result
    50
    Wear & performance
    74
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish

    Medium confidence· Digital match

    View match
  19. Shade match 66
    $36SephoraSephoraCosts $23.01 more

    Matches: Claims long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly lighterSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    66
    Finish & visual result
    56
    Wear & performance
    59
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: deepest with golden undertones

    Medium confidence· Digital match

    View match
  20. Shade match 73
    $38SephoraSephoraCosts $25.01 more

    Matches: Similar undertone (cool vs neutral)Claims a blurring effectClaims 24-hour wear

    Differences: Slightly lighterNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    73
    Finish & visual result
    51
    Wear & performance
    40
    Skin suitability
    0

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: ultra deep with cool rich-red undertones

    Medium confidence· Digital match

    View match
  21. Shade match 60
    $34SephoraSephoraCosts $21.01 more

    Matches: Same neutral undertoneClaims 16-hour wearBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperNatural rather than radiant finish

    Score details
    Shade match
    60
    Finish & visual result
    56
    Wear & performance
    59
    Skin suitability
    68

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  22. Shade match 57
    $30SephoraSephoraCosts $17.01 more

    Matches: Similar undertone (cool vs neutral)Claims long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish

    Score details
    Shade match
    57
    Finish & visual result
    56
    Wear & performance
    64
    Skin suitability
    68

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  23. #25 · NARS

    Soft Matte Complete Concealer

    Dark Coffee
    Shade match 80
    $36SephoraSephoraCosts $23.01 more

    Matches: Same neutral undertoneClaims a blurring effectClaims 12-hour wear

    Differences: Matte rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    20
    Wear & performance
    64
    Skin suitability
    0

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: D3 - Deep with neutral undertones

    Medium confidence· Digital match

    View match
  24. #26 · Tarte

    Shape Tape Full Coverage Matte Concealer

    61G espresso golden
    Shade match 79
    $32SephoraSephoraCosts $19.01 more

    Matches: Claims a blurring effectClaims 16-hour wearBoth claim not settling into lines

    Differences: Olive rather than neutral undertoneMatte rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    20
    Wear & performance
    64
    Skin suitability
    0

    Close colour · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Olive rather than neutral undertone · Matte rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  25. #27 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    445 Espresso
    Shade match 79
    $15.99Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Claims 24-hour wearClaims transfer resistanceBoth claim not settling into lines

    Differences: Slightly deeperMatte rather than radiant finishContains listed fragrance

    Score details
    Shade match
    79
    Finish & visual result
    12
    Wear & performance
    57
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Contains listed fragrance

    Low confidence· Digital match

    View match
  26. #28 · Tarte

    Shape Tape Full Coverage Matte Concealer

    60H mahogany honey
    Shade match 77
    $32SephoraSephoraCosts $19.01 more

    Matches: Very close colourClaims a blurring effectClaims 16-hour wear

    Differences: Slightly lighterSlightly warmer undertoneMatte rather than radiant finish

    Score details
    Shade match
    77
    Finish & visual result
    20
    Wear & performance
    64
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Matte rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  27. Shade match 62
    $36SephoraSephoraCosts $23.01 more

    Matches: Same neutral undertoneClaims long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperNatural rather than radiant finish

    Score details
    Shade match
    62
    Finish & visual result
    56
    Wear & performance
    59
    Skin suitability
    0

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: richest with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 27 matches

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 175 (Rich deep · Neutral · neutral pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    360

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 360

    • Nearest in this range
    • Deep · Warm undertone

    $16.99

Closest foundations

  1. L'Oréal Paris True Match Nude Hyaluronic Tinted Serum

    10-12 Very Deep

    L'Oréal Paris True Match Nude Hyaluronic Tinted Serum, shade 10-12 Very Deep

    • Looks identical
    • Very deep · Neutral · neutral pink undertone

    $20.99

  2. Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50

    Shade 9.6

    Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50, shade Shade 9.6

    • Looks identical
    • Very deep · Neutral · neutral pink undertone

    $38

  3. ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation

    Deepest 55 NR

    ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation, shade Deepest 55 NR

    • Looks identical
    • Very deep · Neutral · neutral pink undertone

    $17.99

  4. Ciele tint & PROTECT medium coverage serum foundation

    12 | Medium Deep

    Ciele tint & PROTECT medium coverage serum foundation, shade 12 | Medium Deep

    • Looks identical
    • Very deep · Neutral · neutral pink undertone

    $44

  5. L'Oréal Paris True Match Hyaluron Tinted Balm Foundation

    Very Deep

    L'Oréal Paris True Match Hyaluron Tinted Balm Foundation, shade Very Deep

    • Very close colour
    • Very deep · Neutral · neutral pink undertone

    $17.99

  6. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    460 Rich Neutral

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 460 Rich Neutral

    • Looks identical
    • Rich deep · Neutral undertone

    $18.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Sable, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 175. Every attribute compared, with its share of the score.

ComparedYour shade175Closest shade matchSableScore
Shade match55% of overall93
Colour95#5e301f#5b2f21Looks identicalColour difference 1.4 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.0
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 74/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Sable.

Same or better

  • Near-identical swatch colour
  • Similar undertone (cool vs neutral)
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 17.5 Deep, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 175. Every attribute compared, with its share of the score.

ComparedYour shade175Closest overall alternative17.5 DeepScore
Shade match55% of overall92
Colour94#5e301f#5a2b1bVery close colourColour difference 1.5 (0 is identical)
Depth96Rich deepRich deepSameDepth difference: 2.7
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableNot listedMedium-fullNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0SensitiveDry, normalMarketed for different skin types
Overall match 76/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 17.5 Deep.

Same or better

  • Very close colour
  • Similar undertone (cool vs neutral)
  • Same radiant finish
  • Claims a skin-like finish
  • Claims 16-hour wear
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Where to buy

Closest shade match

Too Faced Born This Way Super Coverage Multi-Use Concealer Sable

Best price
$36SephoraSephora
Costs $23.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer 17.5 Deep

Match price
$36Ulta BeautyUlta Beauty
Costs $23.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.