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Instant Age Rewind Eraser Treatment Foundation 110 dupes and alternatives Maybelline

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with SPF.

  • 24 matches have no SPF listed and are not shown.

Closest shade match: Maybelline Fit Me Dewy + Smooth Foundation 110 Porcelain

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
110Change shade
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Medium coverage
The match
Maybelline
110 Porcelain
Depth and undertone: Very fair · Warm
Finish and coverage: Radiant · Light coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$9.12WalmartWalmart
$3.86 less (30%)

Your shade $12.98 at Walmart

WalmartView at Walmart

Closest overall alternative: L'Oréal Paris Age Perfect Radiant Serum Foundation 10 Ivory

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
110Change shade
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Medium coverage
The match
L'Oréal Paris
10 Ivory
Depth and undertone: Very fair
Finish and coverage: Natural · Medium coverage
Overall match
92out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
89
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
Costs $6.01 more

Your shade $12.98 at Walmart · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Pure Radiant Tinted Moisturizer SPF 30

    Finland
    Shade match 97
    $50Ulta BeautyUlta Beauty(product price)Costs $37.02 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    0

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: L1 - Very light with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · NARS

    Pure Radiant Tinted Moisturizer SPF 30

    Norwich
    Shade match 96
    $50Ulta BeautyUlta Beauty(product price)Costs $37.02 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    0

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: L1.5 - Light with warm undertones, and a yellow tone

    Medium confidence· Digital match

    View match
  3. #5 · Bobbi Brown

    Vitamin Enriched Skin Tinted Moisturizer SPF 15

    Light 1
    Shade match 97
    $49Ulta BeautyUlta Beauty(product price)Costs $36.02 more

    Matches: Near-identical swatch colourSame warm undertoneClaims 12-hour wear

    Differences: Radiant rather than natural finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    66
    Skin suitability
    68

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: light warm beige

    Medium confidence· Digital match

    View match
  4. #6 · Tower 28 Beauty

    SunnyDays Skin Tint

    10 Larchmont
    Shade match 92
    $32SephoraSephoraCosts $19.02 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    73

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: light with yellow undertones

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 04 Bone
    Shade match 91
    $39SephoraSephoraCosts $26.02 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Treatment Foundation 110 (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    100

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100

    • Close colour
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    140

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 140

    • Looks identical
    • Very fair · Warm · yellow undertone

    $30

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Nougatine

    NARS Soft Matte Complete Concealer, shade Nougatine

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  3. L'Oréal Paris True Match Radiant Serum Concealer

    C2

    L'Oréal Paris True Match Radiant Serum Concealer, shade C2

    • Very close colour
    • Very fair · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Clinique Even Better All-Over Concealer + Eraser

    WN 04 Bone

    Clinique Even Better All-Over Concealer + Eraser, shade WN 04 Bone

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC5

    • Very close colour
    • Very fair · Warm · golden undertone

    $30

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    100W

    Rare Beauty Liquid Touch Brightening Concealer, shade 100W

    • Close colour
    • Very fair · Warm · golden undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Dewy + Smooth Foundation in 110 Porcelain, against Maybelline Instant Age Rewind Eraser Treatment Foundation in 110. Every attribute compared, with its share of the score.

ComparedYour shade110Closest shade match110 PorcelainScore
Shade match55% of overall99
Colour98#fbe1c1#ffe3c2Looks identicalColour difference 0.8 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveDry, normalMarketed for different skin types
Overall match 80/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in 110 Porcelain.

Same or better

  • $3.86 less
  • Near-identical swatch colour
  • Same warm undertone
  • Light rather than medium coverage
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for sensitive skin
  • SPF 18 instead of SPF 20

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 20SPF 18
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

L'Oréal Paris Age Perfect Radiant Serum Foundation in 10 Ivory, against Maybelline Instant Age Rewind Eraser Treatment Foundation in 110. Every attribute compared, with its share of the score.

ComparedYour shade110Closest overall alternative10 IvoryScore
Shade match55% of overall90
Colour96#fbe1c1#f8ddbfLooks identicalColour difference 1.3 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70WarmUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100SensitiveSensitiveBoth marketed for sensitive skin
Overall match 92/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Age Perfect Radiant Serum Foundation in 10 Ivory.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Same medium coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • SPF 50 instead of SPF 20

Different

  • No blurring effect claimed
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 20SPF 50
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Maybelline Fit Me Dewy + Smooth Foundation 110 Porcelain

Best price
$9.12WalmartWalmart
$3.86 less (30%)

Your shade $12.98 at Walmart

WalmartView at Walmart

Closest overall alternative

L'Oréal Paris Age Perfect Radiant Serum Foundation 10 Ivory

Match price
$18.99Ulta BeautyUlta Beauty
Costs $6.01 more

Your shade $12.98 at Walmart · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.