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Instant Age Rewind Eraser Treatment Foundation 310 dupes and alternatives Maybelline

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol6Vegan2Cruelty-free4Oil-free0With SPF2Mineral1

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Only showing matches with light coverage.

Closest shade match: ILIA Super Serum Skin Tint SPF 40 Shela ST8

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
310Change shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
ILIA
Shela ST8
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Shade match
96out of 100
Colour
93
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $35.02 more

Your shade $12.98 at Walmart

SephoraView at Sephora

Closest overall alternative: Laura Geller Baked Balance-n-Glow Illuminating Foundation Tan

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
310Change shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Laura Geller
Tan
Depth and undertone: Light medium · Warm
Finish and coverage: Radiant · Light coverage
Overall match
87out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
73
Wear (Wear & performance)
100
Skin (Skin suitability)
68
Medium confidence· Digital matchWhy it matches
Best price
$38Ulta BeautyUlta Beauty
Costs $25.02 more

Your shade $12.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Medium
    Shade match 93
    $41Ulta BeautyUlta BeautyCosts $28.02 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Light rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    68

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: medium with a warm undertone

    Medium confidence· Digital match

    View match
  2. #4 · Fenty Beauty

    Eaze Drop Blur + Smooth Foundation Stick

    5
    Shade match 92
    $40SephoraSephoraCosts $27.02 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Light rather than medium coverageDoes not claim a lightweight feelNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    52
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Light rather than medium coverage · Does not claim a lightweight feel · No SPF

    Retailer shade note: light medium with warm yellow undertones

    Medium confidence· Digital match

    View match
  3. #5 · Refy

    Skin Base Hydrating Gel Skin Tint

    180N
    Shade match 92
    $40SephoraSephoraCosts $27.02 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    73

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · No SPF

    Retailer shade note: medium with neutral tones

    Medium confidence· Digital match

    View match
  4. #6 · Fenty Beauty

    Eaze Drop Blur + Smooth Foundation Stick

    9
    Shade match 90
    $40SephoraSephoraCosts $27.02 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than medium coverageDoes not claim a lightweight feelNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    52
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Light rather than medium coverage · Does not claim a lightweight feel · No SPF

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Treatment Foundation 310 (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    141

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 141

    • Very close colour
    • Light medium · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Clinique Even Better All-Over Concealer + Eraser

    WN 98 Cream Caramel

    Clinique Even Better All-Over Concealer + Eraser, shade WN 98 Cream Caramel

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC37

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC37

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Looks identical
    • Light medium · Warm undertone

    $36

    SephoraView at Sephora
  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Chestnut

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Chestnut

    • Looks identical
    • Medium light · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  5. NARS Soft Matte Complete Concealer

    Sucre D'orge

    NARS Soft Matte Complete Concealer, shade Sucre D'orge

    • Very close colour
    • Light medium · Warm · peach undertone

    $36

    SephoraView at Sephora
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    330

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 330

    • Very close colour
    • Light medium · Warm undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Super Serum Skin Tint SPF 40 in Shela ST8, against Maybelline Instant Age Rewind Eraser Treatment Foundation in 310. Every attribute compared, with its share of the score.

ComparedYour shade310Closest shade matchShela ST8Score
Shade match55% of overall96
Colour93#e7a76e#e5ab78Very close colourColour difference 1.8 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.2
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall73
Skin type73SensitiveNormal, dry, sensitiveBoth marketed for sensitive skin
Overall match 81/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Super Serum Skin Tint SPF 40 in Shela ST8.

Same or better

  • Very close colour
  • Same neutral undertone
  • Light rather than medium coverage
  • Both claim a blurring effect
  • SPF 40 instead of SPF 20

Different

  • Radiant finish instead of natural
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 20SPF 40
OverlapSilicone-based vs oil-based; silicone high vs none
View full match

Why the closest overall alternative works

Laura Geller Baked Balance-n-Glow Illuminating Foundation in Tan, against Maybelline Instant Age Rewind Eraser Treatment Foundation in 310. Every attribute compared, with its share of the score.

ComparedYour shade310Closest overall alternativeTanScore
Shade match55% of overall91
Colour91#e7a76e#e1a978Very close colourColour difference 2.2 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.0
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared73
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveNormal, dry, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 87/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Geller Baked Balance-n-Glow Illuminating Foundation in Tan.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Light rather than medium coverage
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • No SPF

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 20Not listed
OverlapSilicone-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

ILIA Super Serum Skin Tint SPF 40 Shela ST8

Best price
$48SephoraSephora
Costs $35.02 more

Your shade $12.98 at Walmart

SephoraView at Sephora

Closest overall alternative

Laura Geller Baked Balance-n-Glow Illuminating Foundation Tan

Best price
$38Ulta BeautyUlta Beauty
Costs $25.02 more

Your shade $12.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.