Instant Age Rewind Eraser Treatment Foundation 340 dupes and alternatives Maybelline
4.2 (4,470)·Tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Both claim not settling into lines
Differences: Radiant rather than natural finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
62
Wear & performance
100
Skin suitability
0
Very close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Radiant rather than natural finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
70
Wear & performance
40
Skin suitability
68
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Matches: Very close colour· Same neutral undertone· Claims long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
62
Wear & performance
59
Skin suitability
0
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · No SPF
The closest shade to Maybelline Instant Age Rewind Eraser Treatment Foundation 340 (Tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Golden (W-074), against Maybelline Instant Age Rewind Eraser Treatment Foundation in 340. Every attribute compared, with its share of the score.
ComparedYour shade340Closest shade matchGolden (W-074)How they compareScore
Shade match55% of overall96
Colour60%95#bc7e4a#c1824cLooks identicalColour difference 1.5 (0 is identical)
Depth15%96TanMedium tanCloseDepth difference: 2.3
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared70
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0SensitiveNormal, combination, oilyMarketed for different skin types
Overall match 80/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint in 17, against Maybelline Instant Age Rewind Eraser Treatment Foundation in 340. Every attribute compared, with its share of the score.
ComparedYour shade340Closest overall alternative17How they compareScore
Shade match55% of overall94
Colour60%91#bc7e4a#b37b4cVery close colourColour difference 2.2 (0 is identical)
Depth15%96TanTanSameDepth difference: 2.6
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared93
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared56
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type100%68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 87/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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