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Instant Age Rewind Eraser Treatment Foundation 355 dupes and alternatives Maybelline

Deep tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 350

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
355Change shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Fenty Beauty
350
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
96out of 100
Colour
93
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
Costs $37 more

Your shade $7 at Walmart

SephoraView at Sephora

Closest overall alternative: bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Warm Dark 26

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
355Change shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
bareMinerals
Warm Dark 26
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
93out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
70
Best price
$39.50SephoraSephora
Costs $32.50 more

Your shade $7 at Walmart

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deep 1N
    Shade match 92
    $24Ulta BeautyUlta BeautyCosts $17 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No SPF

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No SPF

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Hazelnut DG5
    Shade match 95
    $34Ulta BeautyUlta Beauty(product price)Costs $27 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: No blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    68

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No blurring effect claimed

    Retailer shade note: dark brown skin w/golden undertones

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $59Ulta BeautyUlta Beauty(product price)Costs $52 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feelNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel · No SPF

    Retailer shade note: rich light mahogany

    Medium confidence· Digital match

    View match
  4. #6 · Armani Beauty

    Luminous Silk Foundation

    11.4
    Shade match 91
    $69SephoraSephoraCosts $62 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Not marketed for sensitive skinContains listed fragranceContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: deep, warm golden

    Medium confidence· Digital match

    View match
  5. Shade match 88
    $41Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: No SPF

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    72
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No SPF

    Retailer shade note: tan dark warm

    Medium confidence· Digital match

    View match
  6. Shade match 95
    $53Ulta BeautyUlta Beauty(product price)Costs $46 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium - deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · Armani Beauty

    Luminous Silk Foundation

    11
    Shade match 89
    $69SephoraSephoraCosts $62 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than neutral undertoneNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than neutral undertone · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: deep, neutral olive

    Medium confidence· Digital match

    View match
  8. #10 · Armani Beauty

    Luminous Silk Foundation

    11.8
    Shade match 89
    $69SephoraSephoraCosts $62 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Not marketed for sensitive skinContains listed fragranceContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: deep, warm peach

    Medium confidence· Digital match

    View match
  9. Shade match 88
    $69SephoraSephoraCosts $62 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Does not claim not settling into linesNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for sensitive skin · No SPF

    Retailer shade note: tan to deep peach

    Medium confidence· Digital match

    View match
  10. #12 · Dior

    Forever Hydra Nude Foundation

    5N Neutral
    Shade match 93
    $60Ulta BeautyUlta Beauty(product price)Costs $53 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    68

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Retailer shade note: medium skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  11. Shade match 91
    $39.50Ulta BeautyUlta Beauty(product price)Costs $32.50 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Matte rather than natural finishNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: dark skin w/ golden undertones

    Medium confidence· Digital match

    View match
  12. #14 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 185W
    Shade match 88
    $12$16Ulta BeautyUlta BeautyCosts $5 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: No blurring effect claimedDoes not claim not settling into linesNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · No SPF

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  13. Shade match 88
    $46SephoraSephoraCosts $39 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than neutral undertoneDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than neutral undertone · Does not claim not settling into lines · Not marketed for sensitive skin · No SPF

    Retailer shade note: medium - neutral, slightly warm olive

    Medium confidence· Digital match

    View match
  14. #16 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium Deep 25
    Shade match 93
    $69SephoraSephoraCosts $62 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: medium deep with neutral red undertones

    Medium confidence· Digital match

    View match
  15. #17 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    20 N
    Shade match 92
    $48SephoraSephoraCosts $41 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: medium dark with neutral undertone

    Medium confidence· Digital match

    View match
  16. #18 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 29
    Shade match 92
    $69SephoraSephoraCosts $62 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Radiant rather than natural finishDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  17. Shade match 93
    $28SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    0

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · Not marketed for sensitive skin · No SPF

    Retailer shade note: hazelnut - dark brown skin with neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Natasha Denona

    HY-GLAM Powder Foundation

    NP13
    Shade match 94
    $55Ulta BeautyUlta Beauty(product price)Costs $48 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    66
    Skin suitability
    0

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for sensitive skin · No SPF

    Retailer shade note: dark neutral

    Medium confidence· Digital match

    View match

Showing 12 of 18 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Treatment Foundation 355 (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    147.5

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 147.5

    • Close colour
    • Deep tan · Neutral undertone

    $12.99

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N59

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N59

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $35

  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5W

    • Looks identical
    • Deep tan · Warm · golden undertone

    $31

  3. NARS Soft Matte Complete Concealer

    Chocolat

    NARS Soft Matte Complete Concealer, shade Chocolat

    • Very close colour
    • Deep tan · Warm undertone

    $36

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Very close colour
    • Deep tan · Neutral undertone

    $34

  5. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $32

  6. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 350, against Maybelline Instant Age Rewind Eraser Treatment Foundation in 355. Every attribute compared, with its share of the score.

ComparedYour shade355Closest shade match350Score
Shade match55% of overall96
Colour93#a66b3d#a66e3cVery close colourColour difference 1.8 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 81/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 350.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Claims long-wearing
  • Claims transfer resistance

Different

  • No blurring effect claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 20Not listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Warm Dark 26, against Maybelline Instant Age Rewind Eraser Treatment Foundation in 355. Every attribute compared, with its share of the score.

ComparedYour shade355Closest overall alternativeWarm Dark 26Score
Shade match55% of overall91
Colour91#a66b3d#9f6b43Very close colourColour difference 2.1 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall70
Skin type70SensitiveNormal, dry, combination, sensitiveBoth marketed for sensitive skin
Overall match 93/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Warm Dark 26.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • SPF 15 instead of SPF 20

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 20SPF 15
OverlapSilicone-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 350

Best price
$44SephoraSephora
Costs $37 more

Your shade $7 at Walmart

SephoraView at Sephora

Closest overall alternative

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Warm Dark 26

Best price
$39.50SephoraSephora
Costs $32.50 more

Your shade $7 at Walmart

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.