Instant Age Rewind Eraser Treatment Foundation 355 dupes and alternatives Maybelline
4.2 (4,470)·Deep tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Same natural finish
Differences: Buildable rather than medium coverage· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
89
Wear & performance
40
Skin suitability
68
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: No blurring effect claimed· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
95
Finish & visual result
89
Wear & performance
40
Skin suitability
73
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium - deep with neutral golden undertones
Matches: Near-identical swatch colour· Same neutral undertone· Same natural finish
Differences: No blurring effect claimed· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
93
Finish & visual result
89
Wear & performance
40
Skin suitability
68
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Retailer shade note: medium skin with neutral beige undertones
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Radiant rather than natural finish· Does not claim not settling into lines· Not marketed for sensitive skin
Score details
Shade match
93
Finish & visual result
81
Wear & performance
66
Skin suitability
0
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: medium deep with neutral red undertones
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: No blurring effect claimed· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
96
Finish & visual result
89
Wear & performance
40
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF
Matches: Very close colour· Similar undertone (warm vs neutral)· Both claim a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
81
Wear & performance
54
Skin suitability
68
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · No SPF
Retailer shade note: intense deep shade, golden undertone
Matches: Very close colour· Similar undertone (warm vs neutral)· Same medium coverage
Differences: Radiant rather than natural finish· Does not claim not settling into lines· Not marketed for sensitive skin
Score details
Shade match
92
Finish & visual result
81
Wear & performance
66
Skin suitability
0
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Both claim a blurring effect
Differences: Matte rather than natural finish· Full rather than medium coverage· Not marketed for sensitive skin
Score details
Shade match
93
Finish & visual result
73
Wear & performance
72
Skin suitability
0
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: tan skin with warm, peach undertones
Matches: Near-identical swatch colour· Same neutral undertone
Differences: Radiant rather than natural finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
62
Wear & performance
40
Skin suitability
68
Looks identical · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Same neutral undertone· Claims 24-hour wear
Differences: Matte rather than natural finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
62
Wear & performance
40
Skin suitability
0
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
The closest shade to Maybelline Instant Age Rewind Eraser Treatment Foundation 355 (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 8.5-9.5 Medium Deep, against Maybelline Instant Age Rewind Eraser Treatment Foundation in 355. Every attribute compared, with its share of the score.
ComparedYour shade355Closest shade match8.5-9.5 Medium DeepHow they compareScore
Shade match55% of overall99
Colour60%99#a66b3d#a56b3eLooks identicalColour difference 0.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared62
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type100%68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 80/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Warm Dark 26, against Maybelline Instant Age Rewind Eraser Treatment Foundation in 355. Every attribute compared, with its share of the score.
ComparedYour shade355Closest overall alternativeWarm Dark 26How they compareScore
Shade match55% of overall91
Colour60%91#a66b3d#9f6b43Very close colourColour difference 2.1 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall70
Skin type100%70SensitiveNormal, dry, combination, sensitiveBoth marketed for sensitive skin
Overall match 93/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.