Instant Age Rewind Eraser Treatment Foundation 120 dupes and alternatives Maybelline
4.2 (4,470)·Fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: No blurring effect claimed· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
95
Finish & visual result
89
Wear & performance
40
Skin suitability
73
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair with neutral peach undertones
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· Does not claim a lightweight feel
Score details
Shade match
95
Finish & visual result
81
Wear & performance
74
Skin suitability
0
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF
Retailer shade note: very light with neutral warm undertones
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Claims a skin-like finish
Differences: Radiant rather than natural finish· Light-medium rather than medium coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
64
Wear & performance
66
Skin suitability
100
Looks identical · Radiant · Light-medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Light-medium rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: Fair light with peach undertones
Matches: Very close colour· Similar undertone (warm vs neutral)· Same natural finish
Differences: No blurring effect claimed· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
91
Finish & visual result
89
Wear & performance
40
Skin suitability
73
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair - light with warm yellow undertones
Matches: Very close colour· Same neutral undertone· Claims 24-hour wear
Differences: Matte rather than natural finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
62
Wear & performance
51
Skin suitability
68
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · No SPF
$11.99Ulta Beauty(product price)$0.99 less (8%)4.4 (182,841)
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Matte rather than natural finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
70
Wear & performance
54
Skin suitability
0
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol · No SPF
The closest shade to Maybelline Instant Age Rewind Eraser Treatment Foundation 120 (Fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 110C, against Maybelline Instant Age Rewind Eraser Treatment Foundation in 120. Every attribute compared, with its share of the score.
ComparedYour shade120Closest shade match110CHow they compareScore
Shade match55% of overall97
Colour60%96#fbc9a5#f5c6a5Looks identicalColour difference 1.3 (0 is identical)
Depth15%97FairFairSameDepth difference: 1.8
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type100%73SensitiveNormal, oily, sensitiveBoth marketed for sensitive skin
Overall match 83/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Neutral Ivory 06, against Maybelline Instant Age Rewind Eraser Treatment Foundation in 120. Every attribute compared, with its share of the score.
ComparedYour shade120Closest overall alternativeNeutral Ivory 06How they compareScore
Shade match55% of overall91
Colour60%93#fbc9a5#f6c29bVery close colourColour difference 1.8 (0 is identical)
Depth15%94FairFairSameDepth difference: 3.3
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall70
Skin type100%70SensitiveNormal, dry, combination, sensitiveBoth marketed for sensitive skin
Overall match 94/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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