Instant Age Rewind Eraser Treatment Foundation 150 dupes and alternatives Maybelline
4.2 (4,470)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Slightly cooler undertone· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
89
Wear & performance
40
Skin suitability
73
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light with cool pink undertones
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
100
Wear & performance
54
Skin suitability
0
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: Light-Medium skin with warm, peach undertones
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
100
Wear & performance
54
Skin suitability
0
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: Light-Medium skin with a golden undertone
$11.99Ulta Beauty(product price)$5 less (29%)4.4 (182,841)
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Matte rather than natural finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
70
Wear & performance
54
Skin suitability
0
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol · No SPF
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Slightly deeper· Slightly warmer undertone· Radiant rather than natural finish
Score details
Shade match
81
Finish & visual result
81
Wear & performance
59
Skin suitability
73
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Radiant rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol · No SPF
Matches: Very close colour· Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly cooler undertone· Light-medium rather than medium coverage· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
68
Wear & performance
66
Skin suitability
68
Very close colour · Light-medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Light-medium rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a lightweight feel
Differences: Radiant rather than natural finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
62
Wear & performance
66
Skin suitability
0
Looks identical · Radiant · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
The closest shade to Maybelline Instant Age Rewind Eraser Treatment Foundation 150 (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Rare Beauty True to Myself Natural Matte Longwear Foundation in 20 Light Medium Neutral, against Maybelline Instant Age Rewind Eraser Treatment Foundation in 150. Every attribute compared, with its share of the score.
ComparedYour shade150Closest shade match20 Light Medium NeutralHow they compareScore
Shade match55% of overall95
Colour60%98#f9b483#f7b384Looks identicalColour difference 0.6 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.6
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall49
Longevity30%40Not listed8-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall70
Skin type100%70SensitiveCombination, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 81/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Timeless Hydrating Foundation in 35N Medium Neutral, against Maybelline Instant Age Rewind Eraser Treatment Foundation in 150. Every attribute compared, with its share of the score.
ComparedYour shade150Closest overall alternative35N Medium NeutralHow they compareScore
Shade match55% of overall93
Colour60%90#f9b483#edb081Very close colourColour difference 2.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity30%40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type100%68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 88/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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