Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
29 of 30 matches
Only showing matches without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $12.99 at Ulta Beauty
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at Sephora
Ulta Beautyfrom $46 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
WalgreensYour shade $12.99 at Ulta Beauty
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walgreens$19.99View at Walgreens
CVS$21.39View at CVSRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $36.01 moreMatches: Very close colourSame natural finishClaims 12-hour wear
Differences: Slightly cooler undertone
Very close colour · Natural · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta BeautyUlta BeautyCosts $27.01 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Redness Solutions Makeup SPF 15
Every store that sells this shade · prices as last checked
Macy's$40View at Macy'sUlta Beauty$40View at Ulta BeautyUlta Beauty(product price)Costs $36.01 moreMatches: Very close colourSame natural finishClaims 12-hour wear
Differences: Slightly cooler undertone
Very close colour · Natural · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $33.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Does not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: light skin with neutral/pinky undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $29.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Does not claim not settling into lines
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $37.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Does not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: Very light with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $22.01 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finish
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $33.01 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: fair skin with neutral/peachy undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
SephoraCosts $26.01 moreMatches: Very close colourSame natural finishClaims long-wearing
Differences: Slightly warmer undertoneDoes not claim not settling into linesContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: light with yellow undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautySephoraCosts $36.01 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim not settling into linesContains listed fragranceContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for fair to light skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $35.01 moreMatches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Retailer shade note: for light skintones with neutral peach undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta BeautyCosts $8.50 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim not settling into lines
Very close colour · Natural · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
CoverGirl Simply Ageless Skin Perfector Essence Foundation
Every store that sells this shade · prices as last checked
Walmart$12.97View at Walmart
Target$12.99View at TargetUlta Beauty$21.49View at Ulta BeautyCVS$21.49View at CVSWalgreens$21.99View at WalgreensSephoraCosts $35.01 moreMatches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Retailer shade note: for light skintones with neutral warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26.51 moreMatches: Very close colourSame neutral undertoneBoth claim not settling into lines
Differences: Matte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: light/medium skin w/ neutral to golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $41.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly cooler undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: light with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautySephoraCosts $35.01 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Slightly cooler undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: for light skintones with cool rosy undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $26.01 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finish
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: fair beige with neutral undertones for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta BeautyCosts $5 moreMatches: Very close colourSame neutral undertoneBoth claim not settling into lines
Differences: Radiant rather than natural finishContains listed fragrance
Very close colour · Radiant · Light coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Radiant rather than natural finish · Contains listed fragrance
Retailer shade note: 1 very light
Medium confidence· Digital match
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation
Every store that sells this shade · prices as last checked
Walmart$13.62View at WalmartTarget$14.99View at TargetUlta Beauty$17.99View at Ulta BeautyCVS$17.99View at CVSSephoraCosts $26.01 moreMatches: Near-identical swatch colourSame neutral undertoneClaims 24-hour wear
Differences: Matte rather than natural finish
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $29.01 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: Fair to Light with Cool Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $33.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly cooler undertoneDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines
Retailer shade note: fair skin with cool/pinky undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $36.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly cooler undertoneDoes not claim not settling into linesContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for fair to light skin with cool undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $34.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines
Retailer shade note: light warm-peach
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephoraCosts $35.01 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than natural finish
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: very fair with neutral to rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $38.51 moreMatches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Slightly cooler undertoneDoes not claim not settling into lines
Looks identical · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines
Retailer shade note: Pink
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautySephoraCosts $36.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly cooler undertoneDoes not claim not settling into linesContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for fair skin with cool undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $27.01 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Slightly warmer undertoneDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines
Retailer shade note: light skin with warm yellow undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraShowing 12 of 27 matches
The closest shade to Maybelline Lifter Stix Multi-Use Face Stick 10 (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Willow 2.3
$39
Light Sand
$8
Café Au Lait
N12
$30
Medium Vanilla
$12
N6.5
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick in 140 Ivoire N, against Maybelline Lifter Stix Multi-Use Face Stick in 10. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick in 140 Ivoire N.
3 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
L'Oréal Paris Age Perfect Radiant Serum Foundation in Beige Rose, against Maybelline Lifter Stix Multi-Use Face Stick in 10. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Age Perfect Radiant Serum Foundation in Beige Rose.
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick 140 Ivoire N
SephoraYour shade $12.99 at Ulta Beauty
L'Oréal Paris Age Perfect Radiant Serum Foundation Beige Rose
WalgreensYour shade $12.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
