Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
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Avoid an ingredient
11 of 30 matches
Only showing matches with medium coverage.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $12.99 at Ulta Beauty · product price; shade not separately priced
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $1 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Does not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVS
AmazonSee price at AmazonView at Amazon
TargetCosts $2 moreMatches: Same natural finish
Differences: Slightly lighterDoes not claim not settling into linesContains listed fragrance
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at Target
SephoraCosts $33.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than warm undertoneDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines
Retailer shade note: light - neutral
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephoraCosts $33.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than warm undertoneDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines
Retailer shade note: light - neutral, slightly cool
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraUlta Beauty(product price)Costs $6 moreMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Matte rather than natural finishContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSUlta Beauty(product price)Costs $3.01 moreMatches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Matte rather than natural finishDoes not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (8%)Matches: Very close colourSimilar undertone (neutral vs warm)Claims 12-hour wear
Differences: Matte rather than natural finishDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta BeautyCosts $26.01 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a blurring effect
Differences: Matte rather than natural finishDoes not claim not settling into linesContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$39View at Ulta Beauty
Macy's$39View at Macy'sUlta Beauty(product price)Costs $11.01 moreMatches: Very close colourClaims long-wearing
Differences: Radiant rather than natural finishDoes not claim not settling into linesContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines · Contains listed fragrance
Low confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $47.01 moreMatches: Very close colourClaims 12-hour wearClaims transfer resistance
Differences: Slightly cooler undertoneRadiant rather than natural finish
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish
Retailer shade note: light medium, cool rosy
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyThe closest shade to Maybelline Lifter Stix Multi-Use Face Stick 25 (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Medium Golden
$12
3W1
$34
10W
$30
5.75
$42
NW18
$30
21.0 Medium Tan
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
SUBTL. Beauty Stackable BB Powder Foundation Single in Light 2W, against Maybelline Lifter Stix Multi-Use Face Stick in 25. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To SUBTL. Beauty Stackable BB Powder Foundation Single in Light 2W.
5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $12.99 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
