Medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
21 of 30 matches
Only showing matches made for combination skin.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $12.99 at Ulta Beauty
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $12.99 at Ulta Beauty
Clinique Superbalanced Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta Beauty
Macy's$43View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $36.01 moreMatches: Very close colourSame natural finishClaims 12-hour wear
Differences: Slightly warmer undertone
Very close colour · Natural · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta Beauty
SephoraCosts $47.01 moreMatches: Very close colourSame cool undertoneClaims 12-hour wear
Differences: Radiant rather than natural finish
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish
Retailer shade note: medium, cool rosy
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26.51 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim not settling into lines
Differences: Neutral rather than cool undertoneMatte rather than natural finish
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish
Retailer shade note: for medium deep rich neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty(product price)Costs $29.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than cool undertoneDoes not claim not settling into lines
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $41.01 moreMatches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Slightly lighterMatte rather than natural finish
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish
Retailer shade note: medium with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)Costs $1.01 moreMatches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Slightly deeperMatte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish
Retailer shade note: true medium with a cool undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $40.01 moreMatches: Very close colourSame natural finishClaims 24-hour wear
Differences: Slightly warmer undertoneDoes not claim not settling into linesContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium - deep with warm golden undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta Beauty
TargetCosts $2 moreMatches: Same natural finish
Differences: Slightly lighterDoes not claim not settling into linesContains listed fragrance
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetSephoraCosts $36.01 moreMatches: Very close colourSame natural finishClaims 12-hour wear
Differences: Slightly warmer undertoneDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines
Retailer shade note: medium, golden undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta BeautyCosts $5 moreMatches: Very close colourBoth claim not settling into linesClaims a lightweight feel
Differences: Neutral rather than cool undertoneRadiant rather than natural finishContains listed fragrance
Very close colour · Radiant · Light coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Contains listed fragrance
Retailer shade note: 5 medium
Medium confidence· Digital match
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$17.99View at Ulta Beauty
CVS$17.99View at CVSUlta Beauty(product price)Costs $22.01 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim not settling into lines
Differences: Slightly warmer undertoneMatte rather than natural finish
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish
Retailer shade note: medium to tan with warm undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta BeautyCosts $7 moreMatches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Matte rather than natural finishDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$19.99View at Ulta BeautyUlta Beauty(product price)$4.99 less (38%)Matches: Very close colourSame cool undertone
Differences: Slightly deeperMatte rather than natural finishDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Does not claim not settling into lines
Retailer shade note: medium or tan skin tones with cool pink undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $26.01 moreMatches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Matte rather than natural finishDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sTargetCosts $2 moreMatches: Very close colourClaims 24-hour wearClaims transfer resistance
Differences: Neutral rather than cool undertoneMatte rather than natural finishContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetCVS$20.29View at CVSUlta Beauty(product price)Costs $41.01 moreMatches: Very close colourClaims a blurring effectClaims 16-hour wear
Differences: Neutral rather than cool undertoneMatte rather than natural finish
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)Costs $42.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines
Retailer shade note: M3.15 - medium-deep to deep with warm undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)Costs $7 moreMatches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Slightly deeperMatte rather than natural finishDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Does not claim not settling into lines
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyWalmartCosts $1.98 moreMatches: Very close colour
Differences: Neutral rather than cool undertoneMatte rather than natural finishDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Does not claim not settling into lines
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at Target
Walgreens$15.99View at WalgreensCVS$15.99View at CVSShowing 12 of 19 matches
The closest shade to Maybelline Lifter Stix Multi-Use Face Stick 35 (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NW30
$30
4C1
$34
32 Tan Bronze
$30
400 Caramel
$15.99
4C
$38
Chestnut
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Moisturizing Complexion Stick in Tan Cool, against Maybelline Lifter Stix Multi-Use Face Stick in 35. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Moisturizing Complexion Stick in Tan Cool.
5 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Clinique Superbalanced Makeup Foundation in 90 Sand, against Maybelline Lifter Stix Multi-Use Face Stick in 35. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Superbalanced Makeup Foundation in 90 Sand.
5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Ulta Beauty Collection Moisturizing Complexion Stick Tan Cool
Ulta BeautyYour shade $12.99 at Ulta Beauty
Clinique Superbalanced Makeup Foundation 90 Sand
Ulta BeautyYour shade $12.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
