Beautler.Your beauty butler

Lifter Stix Multi-Use Face Stick 40 dupes and alternatives Maybelline

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

  • Light0
  • Medium0
  • Full1
  • Buildable0

Finish

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral1
Sort

1 of 30

Only showing matches in powder form.

  • 9 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 4W2 Toasty Toffee

The equivalent shade and the most similar foundation overall.

Your shade
Maybelline
40Change shade
Depth and undertone: Medium · Neutral
Finish and coverage: Natural finish
The match
Estée Lauder
4W2 Toasty Toffee
Depth and undertone: Medium · Olive · warm olive
Finish and coverage: Matte · Full coverage
Overall match
72out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
56
Wear (Wear & performance)
55
Skin (Skin suitability)
50
Shade match
86out of 100
Colour
91
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$52Ulta BeautyUlta Beauty
Costs $39.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Maybelline Lifter Stix Multi-Use Face Stick 40 (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Close colour
    • Medium · Neutral undertone

    $16.99

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW40

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW40

    • Close colour
    • Medium · Neutral undertone

    $30

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.3 N

    • Close colour
    • Medium light · Neutral · neutral golden undertone

    $32

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Close colour
    • Medium · Neutral undertone

    $12

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N

    • Close colour
    • Medium · Neutral undertone

    $38

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N1

    • Close colour
    • Medium tan · Neutral undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 4W2 Toasty Toffee, against Maybelline Lifter Stix Multi-Use Face Stick in 40. Every attribute compared, with its share of the score.

ComparedYour shade40Closest match4W2 Toasty ToffeeScore
Shade match55% of overall86
Colour91#de9461#d69665Very close colourColour difference 2.2 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.6
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65NeutralOlive · warm oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared55
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedCombination, normal, oilySkin-type suitability not published for one product
Overall match 72/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 4W2 Toasty Toffee.

Same or better

  • Very close colour
  • Claims 12-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Slightly warmer undertone
  • Matte finish instead of natural

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, no siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs powder-based; silicone none vs none

Where to buy 4W2 Toasty Toffee

Match price
$52Ulta BeautyUlta Beauty
Costs $39.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.