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Lifter Stix Multi-Use Face Stick 70 dupes and alternatives Maybelline

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with buildable coverage.

Closest shade match: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 32 Cappuccino

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
70Change shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural finish
The match
NYX Professional Makeup
32 Cappuccino
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Buildable coverage
Shade match
88out of 100
Colour
94
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$14.99TargetTarget
Costs $2 more

Your shade $12.99 at Ulta Beauty

TargetView at Target

Closest overall alternative: R.E.M. Beauty Sweetener Foundation deep 3 w

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
70Change shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural finish
The match
R.E.M. Beauty
deep 3 w
Depth and undertone: Deep · Warm
Finish and coverage: Matte · Buildable coverage
Overall match
72out of 100
Shade (Shade match)
75
Finish (Finish & visual result)
51
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Match price
$35Ulta BeautyUlta Beauty
Costs $22.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Looking for a concealer in your shade?

The closest shade to Maybelline Lifter Stix Multi-Use Face Stick 70 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6.5N

    • Looks identical
    • Deep · Cool undertone

    $38

  2. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $42

  3. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Close colour
    • Deep · Cool undertone

    $16.99

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Very close colour
    • Deep · Neutral undertone

    $30

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red

    • Close colour
    • Deep tan · Cool undertone

    $31

  6. Rare Beauty Liquid Touch Brightening Concealer

    530N

    Rare Beauty Liquid Touch Brightening Concealer, shade 530N

    • Very close colour
    • Deep · Neutral undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 32 Cappuccino, against Maybelline Lifter Stix Multi-Use Face Stick in 70. Every attribute compared, with its share of the score.

ComparedYour shade70Closest shade match32 CappuccinoScore
Shade match55% of overall88
Colour94#965b36#9c5b35Very close colourColour difference 1.5 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.1
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 1 of 4 compared56
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedCombination, normal, oilySkin-type suitability not published for one product
Overall match 71/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 32 Cappuccino.

Same or better

  • Very close colour

Different

  • Neutral rather than cool undertone
  • Matte finish instead of natural
  • Does not claim not settling into lines

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

R.E.M. Beauty Sweetener Foundation in deep 3 w, against Maybelline Lifter Stix Multi-Use Face Stick in 70. Every attribute compared, with its share of the score.

ComparedYour shade70Closest overall alternativedeep 3 wScore
Shade match55% of overall75
Colour90#965b36#9a5a3aVery close colourColour difference 2.3 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone25CoolWarmDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared51
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedCombinationSkin-type suitability not published for one product
Overall match 72/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Sweetener Foundation in deep 3 w.

Same or better

  • Very close colour
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Slightly warmer undertone
  • Matte finish instead of natural

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 32 Cappuccino

Best price
$14.99TargetTarget
Costs $2 more

Your shade $12.99 at Ulta Beauty

TargetView at Target

Closest overall alternative

R.E.M. Beauty Sweetener Foundation deep 3 w

Match price
$35Ulta BeautyUlta Beauty
Costs $22.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.