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Lifter Stix Multi-Use Face Stick 70 dupes and alternatives Maybelline

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Deep Mocha

The equivalent shade and the most similar foundation overall.

Your shade
Maybelline
70Change shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural finish
The match
IT Cosmetics
Deep Mocha
Depth and undertone: Deep · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
72out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
50
Wear (Wear & performance)
40
Skin (Skin suitability)
50
Shade match
93out of 100
Colour
89
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $26.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 80
    $39.50Ulta BeautyUlta Beauty(product price)Costs $26.51 more

    Matches: Near-identical swatch colourBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    80
    Finish & visual result
    56
    Wear & performance
    74
    Skin suitability
    50

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish

    Retailer shade note: deepest skin w/ golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 77
    $50SephoraSephoraCosts $37.01 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines

    Retailer shade note: Very deep with warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    8C1 Rich Java
    Shade match 84
    $52Ulta BeautyUlta Beauty(product price)Costs $39.01 more

    Matches: Very close colourClaims 12-hour wearBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than natural finish

    Score details
    Shade match
    84
    Finish & visual result
    56
    Wear & performance
    55
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish

    Retailer shade note: deepest with neutral rich brown undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Lifter Stix Multi-Use Face Stick 70 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6.5N

    • Looks identical
    • Deep · Cool undertone

    $38

  2. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $42

  3. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Close colour
    • Deep · Cool undertone

    $16.99

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Very close colour
    • Deep · Neutral undertone

    $30

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red

    • Close colour
    • Deep tan · Cool undertone

    $31

  6. Rare Beauty Liquid Touch Brightening Concealer

    530N

    Rare Beauty Liquid Touch Brightening Concealer, shade 530N

    • Very close colour
    • Deep · Neutral undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Deep Mocha, against Maybelline Lifter Stix Multi-Use Face Stick in 70. Every attribute compared, with its share of the score.

ComparedYour shade70Closest matchDeep MochaScore
Shade match55% of overall93
Colour89#965b36#915f3fVery close colourColour difference 2.4 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.7
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared50
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedDry, oily, sensitiveSkin-type suitability not published for one product
Overall match 72/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Deep Mocha.

Same or better

  • Very close colour
  • Same cool undertone
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims a lightweight feel
  • Adds SPF 40

Different

  • Radiant finish instead of natural
  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapOil-based vs water-based; silicone none vs high

Where to buy Deep Mocha

Best price
$39SephoraSephora
Costs $26.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.