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Lifter Stix Multi-Use Face Stick 70 dupes and alternatives Maybelline

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Lancôme Teint Idole Ultra Wear Natural Matte Foundation 500C

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
70Change shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural finish
The match
Lancôme
500C
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$53SephoraSephora
Costs $40.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: L'Oréal Paris True Match Super-Blendable Foundation C8 Cool Medium Deep

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
70Change shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural finish
The match
L'Oréal Paris
C8 Cool Medium Deep
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Overall match
81out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
78
Wear (Wear & performance)
40
Skin (Skin suitability)
50
Match price
$13.99Ulta BeautyUlta Beauty
Costs $1 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Nudestix

    Tinted Cover Foundation

    NUDE 10
    Shade match 86
    $19$38SephoraSephoraCosts $6.01 more

    Matches: Very close colourSame natural finishClaims a lightweight feel

    Differences: Neutral rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines

    Retailer shade note: dark

    Medium confidence· Digital match

    View match
  2. #4 · Armani Beauty

    Luminous Silk Foundation

    11.7
    Shade match 89
    $69SephoraSephoraCosts $56.01 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish

    Differences: Contains listed fragranceContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep, neutral pink

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    50 Deep Warm
    Shade match 78
    $8Ulta BeautyUlta Beauty(product price)$4.99 less (38%)

    Matches: Near-identical swatch colourSame natural finishClaims long-wearing

    Differences: Slightly warmer undertone

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 90
    $42Ulta BeautyUlta BeautyCosts $29.01 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines

    Retailer shade note: for tan-deep skin with neutral bronze undertones

    Medium confidence· Digital match

    View match
  5. #7 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Almond (C-086)
    Shade match 96
    $58SephoraSephoraCosts $45.01 more

    Matches: Very close colourSame cool undertoneClaims long-wearing

    Differences: Matte rather than natural finishContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    56
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Contains listed fragrance

    Retailer shade note: Dark, cool undertones

    Medium confidence· Digital match

    View match
  6. Shade match 74
    $49Ulta BeautyUlta Beauty(product price)Costs $36.01 more

    Matches: Very close colourSame natural finishClaims 12-hour wear

    Differences: Slightly warmer undertone

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone

    Medium confidence· Digital match

    View match
  7. #9 · Maybelline

    Super Stay Lumi-Matte Foundation

    367
    Shade match 92
    $15.99Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Claims 30-hour wear

    Differences: Matte rather than natural finishDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Walnut (N-090)
    Shade match 88
    $58SephoraSephoraCosts $45.01 more

    Matches: Near-identical swatch colourClaims long-wearingClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    56
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Contains listed fragrance

    Retailer shade note: Deep, neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Maybelline

    Super Stay Lumi-Matte Foundation

    355
    Shade match 92
    $15.99Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Claims 30-hour wear

    Differences: Matte rather than natural finishDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  10. #12 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    42 Deep Cool
    Shade match 95
    $38SephoraSephoraCosts $25.01 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    48
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines

    Retailer shade note: cool peach

    Medium confidence· Digital match

    View match
  11. Shade match 93
    $39SephoraSephoraCosts $26.01 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: very deep complexion with cool red undertones

    Medium confidence· Digital match

    View match
  12. Shade match 80
    $39.50Ulta BeautyUlta Beauty(product price)Costs $26.51 more

    Matches: Near-identical swatch colourBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    80
    Finish & visual result
    56
    Wear & performance
    74
    Skin suitability
    50

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish

    Retailer shade note: deepest skin w/ golden undertones

    Medium confidence· Digital match

    View match
  13. #15 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Deep Warm
    Shade match 76
    $16Ulta BeautyUlta Beauty(product price)Costs $3.01 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  14. #16 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    8C1 Rich Java
    Shade match 84
    $52Ulta BeautyUlta Beauty(product price)Costs $39.01 more

    Matches: Very close colourClaims 12-hour wearBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than natural finish

    Score details
    Shade match
    84
    Finish & visual result
    56
    Wear & performance
    55
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish

    Retailer shade note: deepest with neutral rich brown undertones

    Medium confidence· Digital match

    View match
  15. #17 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Deep Neutral
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Near-identical swatch colourClaims long-wearingClaims transfer resistance

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Does not claim not settling into lines

    Retailer shade note: deep with neutral to red undertone for dark skin

    Medium confidence· Digital match

    View match
  16. #18 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    32 Cappuccino
    Shade match 88
    $14.99TargetTargetCosts $2 more

    Matches: Very close colour

    Differences: Neutral rather than cool undertoneMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Showing 12 of 16 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Lifter Stix Multi-Use Face Stick 70 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6.5N

    • Looks identical
    • Deep · Cool undertone

    $38

  2. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $42

  3. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Close colour
    • Deep · Cool undertone

    $16.99

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Very close colour
    • Deep · Neutral undertone

    $30

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red

    • Close colour
    • Deep tan · Cool undertone

    $31

  6. Rare Beauty Liquid Touch Brightening Concealer

    530N

    Rare Beauty Liquid Touch Brightening Concealer, shade 530N

    • Very close colour
    • Deep · Neutral undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 500C, against Maybelline Lifter Stix Multi-Use Face Stick in 70. Every attribute compared, with its share of the score.

ComparedYour shade70Closest shade match500CScore
Shade match55% of overall98
Colour97#965b36#935933Looks identicalColour difference 1.0 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared48
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared54
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, oily, sensitiveSkin-type suitability not published for one product
Overall match 77/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 500C.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Contains alcohol denat.

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

L'Oréal Paris True Match Super-Blendable Foundation in C8 Cool Medium Deep, against Maybelline Lifter Stix Multi-Use Face Stick in 70. Every attribute compared, with its share of the score.

ComparedYour shade70Closest overall alternativeC8 Cool Medium DeepScore
Shade match55% of overall97
Colour95#965b36#935d3cLooks identicalColour difference 1.5 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.2
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 81/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Super-Blendable Foundation in C8 Cool Medium Deep.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Claims a skin-like finish

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs high

Where to buy

Closest shade match

Lancôme Teint Idole Ultra Wear Natural Matte Foundation 500C

Best price
$53SephoraSephora
Costs $40.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

L'Oréal Paris True Match Super-Blendable Foundation C8 Cool Medium Deep

Match price
$13.99Ulta BeautyUlta Beauty
Costs $1 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.