Very deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
30 matches
Only showing matches without coconut oil.
The equivalent shade: scored on colour, depth and undertone only.
WalmartYour shade $12.99 at Ulta Beauty
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $12.99 at Ulta Beauty
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $3 moreMatches: Same natural finishClaims a blurring effectBoth claim not settling into lines
No material differences in the data we have.
Colour not compared · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Low confidence· Digital match
J.Cat Beauty Aquasurance Compact Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $29.01 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Does not claim not settling into lines
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: Very Rich with Cool Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)Costs $26.51 moreMatches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Matte rather than natural finish
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: for extra deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta Beauty
Macy's$39.50View at Macy'sUlta Beauty(product price)Costs $22.01 moreMatches: Same cool undertoneClaims a blurring effectBoth claim not settling into lines
Differences: Matte rather than natural finish
Close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: rich with cool undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $42.01 moreMatches: Same natural finishClaims 16-hour wearClaims transfer resistance
Differences: Neutral rather than cool undertoneDoes not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: D7.5 - Very rich deep with neutral undertones, and a red tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta BeautyCosts $8.50 moreMatches: Same cool undertoneSame natural finishClaims a skin-like finish
Differences: Does not claim not settling into lines
Close colour · Natural · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
CoverGirl Simply Ageless Skin Perfector Essence Foundation
Every store that sells this shade · prices as last checked
Walmart$8.49View at Walmart
Target$12.99View at TargetUlta Beauty$21.49View at Ulta Beauty
CVS$21.49View at CVS
Walgreens$21.99View at WalgreensUlta Beauty(product price)Costs $1 moreMatches: Same cool undertoneSame natural finishClaims a skin-like finish
Differences: Does not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonSephoraCosts $39.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than cool undertoneDoes not claim not settling into linesContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)Costs $3.01 moreMatches: Same cool undertoneSame natural finishClaims a blurring effect
Differences: Slightly lighterDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Same cool undertoneSame natural finishClaims a skin-like finish
Differences: Slightly lighterDoes not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines
Retailer shade note: deep skin with cool red undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)Costs $6 moreMatches: Same natural finishClaims 32-hour wearClaims transfer resistance
Differences: Does not claim not settling into linesContains listed fragranceContains drying alcohol
Close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $29.01 moreMatches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Slightly warmer undertoneDoes not claim not settling into lines
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines
Retailer shade note: Very Rich with Warm Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)Costs $27.01 moreMatches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Matte rather than natural finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: dark brown skin w/ pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Matte rather than natural finishContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSWalmart$1.02 less (8%)Matches: Very close colourSame cool undertoneClaims long-wearing
Differences: Matte rather than natural finishDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartSephoraCosts $29.01 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Neutral rather than cool undertoneDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: Rich with Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)Costs $22.01 moreMatches: Claims a blurring effectBoth claim not settling into lines
Differences: Neutral rather than cool undertoneMatte rather than natural finish
Close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish
Retailer shade note: rich with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $22.01 moreMatches: Similar undertone (neutral vs cool)Claims a blurring effectBoth claim not settling into lines
Differences: Slightly deeperMatte rather than natural finish
Close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish
Retailer shade note: rich with cool neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Similar undertone (neutral vs cool)Same natural finishClaims a skin-like finish
Differences: Slightly lighterDoes not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines
Retailer shade note: deep skin with cool neutral undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40 · low stockView at SephoraUlta BeautyCosts $5 moreMatches: Similar undertone (neutral vs cool)Both claim not settling into linesClaims a lightweight feel
Differences: Radiant rather than natural finishContains listed fragrance
Close colour · Radiant · Light coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Radiant rather than natural finish · Contains listed fragrance
Retailer shade note: 11 very deep
Medium confidence· Digital match
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$17.99View at Ulta BeautyCVS$17.99View at CVSSephoraCosts $3.51 moreMatches: Same cool undertoneClaims long-wearingClaims transfer resistance
Differences: Radiant rather than natural finish
Close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish
Retailer shade note: very deep cool
Medium confidence· Digital match
Range Beauty True Intentions Skin-Soothing Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$16.50View at SephoraUlta Beauty(product price)Costs $22.01 moreMatches: Claims a blurring effectBoth claim not settling into lines
Differences: Neutral rather than cool undertoneMatte rather than natural finish
Close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish
Retailer shade note: rich with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $33.01 moreMatches: Very close colourClaims a blurring effectClaims 12-hour wear
Differences: Neutral rather than cool undertoneRadiant rather than natural finish
Very close colour · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish
Retailer shade note: rich espresso with neutral undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $35.01 moreMatches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishDoes not claim not settling into lines
Very close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines
Retailer shade note: deepest with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $45.01 moreMatches: Same natural finishClaims a blurring effectClaims 24-hour wear
Differences: Neutral rather than cool undertoneDoes not claim not settling into linesContains listed fragrance
Close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: very deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $3.51 moreMatches: Very close colourClaims long-wearingClaims transfer resistance
Differences: Neutral rather than cool undertoneRadiant rather than natural finish
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish
Retailer shade note: deep neutral
Medium confidence· Digital match
Range Beauty True Intentions Skin-Soothing Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$16.50View at SephoraUlta Beauty(product price)Costs $36.01 moreMatches: Same natural finishClaims a skin-like finishClaims a lightweight feel
Differences: Does not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: deep, bronze undertones
Medium confidence· Digital match
Ogee Complexion Perfecting Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $42.01 moreMatches: Same natural finishClaims a blurring effectClaims long-wearing
Differences: Neutral rather than cool undertoneDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: D.75 - very rich deep with neutral undertones and a red tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sShowing 12 of 28 matches
The closest shade to Maybelline Lifter Stix Multi-Use Face Stick 80 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Sable
$36
25C
$30
8C
$38
175
$12.99
17.5 Deep
$36
Anise 11.5
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milani Conceal + Perfect 2-in-1 Foundation in Cool Espresso, against Maybelline Lifter Stix Multi-Use Face Stick in 80. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Cool Espresso.
4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Bronze, against Maybelline Lifter Stix Multi-Use Face Stick in 80. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Bronze.
3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Milani Conceal + Perfect 2-in-1 Foundation Cool Espresso
WalmartYour shade $12.99 at Ulta Beauty
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Deep Bronze
SephoraYour shade $12.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
