Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Both claim transfer resistance
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim a lightweight feel
Score details
Shade match
92
Finish & visual result
67
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 33% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: deep with neutral red undertones
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Radiant rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
43
Wear & performance
38
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/oily skin
The closest shade to Maybelline Super Stay Lumi-Matte Foundation 355 (Deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Juvia's Place I am Magic Natural Radiance Foundation in 310 Burkina, against Maybelline Super Stay Lumi-Matte Foundation in 355. Every attribute compared, with its share of the score.
ComparedYour shade355Closest shade match310 BurkinaHow they compareScore
Shade match55% of overall94
Colour60%96#98572e#965529Looks identicalColour difference 1.1 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Overall match 76/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Juvia's Place I am Magic Powder Foundation in Kaduna - Tan 1, against Maybelline Super Stay Lumi-Matte Foundation in 355. Every attribute compared, with its share of the score.
ComparedYour shade355Closest overall alternativeKaduna - Tan 1How they compareScore
Shade match55% of overall87
Colour60%86#98572e#9a5a3aVery close colourColour difference 2.9 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 1.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Overall match 88/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $29.01 more
Sephora
