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Super Stay Lumi-Matte Foundation 400 dupes and alternatives Maybelline

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Deep Mocha

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
400Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
Deep Mocha
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Full coverage
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $23.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Juvia's Place I am Magic Powder Foundation Niger - Deep Dark 2

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
400Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
Juvia's Place
Niger - Deep Dark 2
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
68
Skin (Skin suitability)
100
Match price
$20Ulta BeautyUlta Beauty
Costs $4.01 more

Your shade $15.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $45Ulta BeautyUlta BeautyCosts $29.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: for extra deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    Ebony - 390
    Shade match 83
    $18.99WalgreensWalgreensCosts $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. #5 · TIRTIR

    Mask Fit AI Filter Cushion

    49N DEEP CHESTNUT
    Shade match 87
    $25Ulta BeautyUlta Beauty(product price)Costs $9.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than cool undertone · Contains listed fragrance

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    450 Rich Cool
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Same cool undertoneSame matte finishClaims a skin-like finish

    Differences: Slightly lighterMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage

    Medium confidence· Digital match

    View match
  5. Shade match 94
    $46SephoraSephoraCosts $30.01 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/sensitive skin

    Retailer shade note: deep skin with cool/deep rich red undertones

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    460 Rich Neutral
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    61 Rich Cool
    Shade match 94
    $8Ulta BeautyUlta Beauty(product price)$7.99 less (50%)

    Matches: Very close colourSame cool undertoneClaims not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    61
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: rich with cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Live Tinted

    HUESTICK Complexion Stick

    02 Deep
    Shade match 88
    $42Ulta BeautyUlta BeautyCosts $26.01 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  9. #11 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Truffle DPP4
    Shade match 93
    $34Ulta BeautyUlta Beauty(product price)Costs $18.01 more

    Matches: Very close colourSame cool undertoneClaims not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: rich brown with pink undertones

    Medium confidence· Digital match

    View match
  10. #12 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    130 Mali
    Shade match 75
    $24Ulta BeautyUlta Beauty(product price)Costs $8.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance

    Retailer shade note: for the deepest darkest skin tone w/ a warm undertone

    Medium confidence· Digital match

    View match
  11. Shade match 85
    $48Ulta BeautyUlta BeautyCosts $32.01 more

    Matches: Very close colourSame full coverageClaims not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance

    Retailer shade note: Deep - Neutral with cool undertones

    Medium confidence· Digital match

    View match
  12. #14 · Sephora Collection

    Best Skin Ever Liquid Foundation

    39N
    Shade match 85
    $24SephoraSephoraCosts $8.01 more

    Matches: Very close colourBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F18NW
    Shade match 80
    $14Ulta BeautyUlta Beauty(product price)$1.99 less (12%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Olive rather than cool undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Olive rather than cool undertone · Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: dark or deep skin tones with an olive undertone

    Medium confidence· Digital match

    View match
  14. Shade match 94
    $40SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: rich skin tones with cool undertones

    Medium confidence· Digital match

    View match
  15. Shade match 84
    $44SephoraSephoraCosts $28.01 more

    Matches: Very close colourBoth claim transfer resistanceNo drying alcohol listed

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  16. #18 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    64 Rich Neutral
    Shade match 85
    $8Ulta BeautyUlta Beauty(product price)$7.99 less (50%)

    Matches: Very close colourClaims not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    61
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 86
    $36SephoraSephoraCosts $20.01 more

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/sensitive skin

    Retailer shade note: rich - neutral

    Medium confidence· Digital match

    View match
  18. #20 · Live Tinted

    HUESTICK Complexion Stick

    03 Dark
    Shade match 80
    $42Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match

Showing 12 of 18 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Super Stay Lumi-Matte Foundation 400 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Looks identical
    • Rich deep · Cool undertone

    $36

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Looks identical
    • Rich deep · Cool · rosy undertone

    $36

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Looks identical
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Close colour
    • Rich deep · Cool undertone

    $30

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Close colour
    • Very deep · Cool undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Mocha, against Maybelline Super Stay Lumi-Matte Foundation in 400. Every attribute compared, with its share of the score.

ComparedYour shade400Closest shade matchDeep MochaScore
Shade match55% of overall97
Colour95#592e1d#562f20Looks identicalColour difference 1.4 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.2
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity7030-hour wearLong-wearingSome differenceYour product claims 30-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 86/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Mocha.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same full coverage
  • No drying alcohol listed
  • Adds SPF 50

Different

  • Natural finish instead of matte
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 50
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I am Magic Powder Foundation in Niger - Deep Dark 2, against Maybelline Super Stay Lumi-Matte Foundation in 400. Every attribute compared, with its share of the score.

ComparedYour shade400Closest overall alternativeNiger - Deep Dark 2Score
Shade match55% of overall91
Colour91#592e1d#583124Very close colourColour difference 2.1 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85CoolNeutral · neutral pinkClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7030-hour wearLong-wearingSome differenceYour product claims 30-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 90/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Powder Foundation in Niger - Deep Dark 2.

Same or better

  • Very close colour
  • Similar undertone (neutral vs cool)
  • Same matte finish
  • Same full coverage
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholListed (alcohol denat.)No ingredient list
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Deep Mocha

Best price
$39SephoraSephora
Costs $23.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Juvia's Place I am Magic Powder Foundation Niger - Deep Dark 2

Match price
$20Ulta BeautyUlta Beauty
Costs $4.01 more

Your shade $15.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.