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Super Stay Up to 24HR Hybrid Powder-Foundation 310 dupes and alternatives Maybelline

Light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol3Vegan1Cruelty-free3Oil-free, applied. RemoveWith SPF0Mineral0

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6 of 33

Only showing matches oil-free.

  • 27 matches have no oil-free claim listed and are not shown.

Closest shade match: Too Faced Born This Way Soft Matte Foundation Almond

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
310Change shade
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Too Faced
Almond
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Medium coverage
Shade match
87out of 100
Colour
85
Depth
97
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $32.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Lancôme Teint Idole Ultra Wear Natural Matte Foundation 340W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
310Change shade
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Lancôme
340W
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
79
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$53SephoraSephora
Costs $37.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    335W
    Shade match 84
    $53SephoraSephoraCosts $37.01 more

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Not marketed for combination/dry skinContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Medium with Golden Undertones

    Medium confidence· Digital match

    View match
  2. #4 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    16
    Shade match 81
    $40SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light medium cool

    Medium confidence· Digital match

    View match
  3. #5 · Too Faced

    Born This Way Soft Matte Foundation

    Ivory
    Shade match 86
    $48SephoraSephoraCosts $32.01 more

    Matches: Similar undertone (warm vs neutral)Same matte finishClaims a skin-like finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    67
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: very fair with golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Too Faced

    Born This Way Soft Matte Foundation

    Porcelain
    Shade match 85
    $48SephoraSephoraCosts $32.01 more

    Matches: Same neutral undertoneSame matte finishClaims a skin-like finish

    Differences: Slightly deeperMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    67
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 310 (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    11.5 Tan

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 11.5 Tan

    • Very close colour
    • Light · Warm · golden undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Very close colour
    • Light · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC20

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    7.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 7.5 Medium

    • Close colour
    • Light · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    330

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 330

    • Very close colour
    • Light medium · Warm undertone

    $30

    SephoraView at Sephora
  6. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Neutral

    • Very close colour
    • Light · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Soft Matte Foundation in Almond, against Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 310. Every attribute compared, with its share of the score.

ComparedYour shade310Closest shade matchAlmondScore
Shade match55% of overall87
Colour85#f8b478#f9b888Close colourColour difference 3.0 (0 is identical)
Depth97LightLightSameDepth difference: 1.8
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall67
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 80/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Soft Matte Foundation in Almond.

Same or better

  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim 24-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim transfer resistance
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 340W, against Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 310. Every attribute compared, with its share of the score.

ComparedYour shade310Closest overall alternative340WScore
Shade match55% of overall85
Colour82#f8b478#ebb081Close colourColour difference 3.4 (0 is identical)
Depth95LightLight mediumCloseDepth difference: 3.1
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared86
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, oily, sensitiveBoth marketed for normal/​oily/​sensitive skin
Overall match 82/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 340W.

Same or better

  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for combination/dry skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Too Faced Born This Way Soft Matte Foundation Almond

Best price
$48SephoraSephora
Costs $32.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Lancôme Teint Idole Ultra Wear Natural Matte Foundation 340W

Best price
$53SephoraSephora
Costs $37.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.