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Super Stay Up to 24HR Hybrid Powder-Foundation 355 Soft Matte dupes and alternatives Maybelline

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol5Vegan5Cruelty-free, applied. RemoveOil-free1With SPF3Mineral2

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Only showing matches cruelty-free.

  • 25 matches have no cruelty-free claim listed and are not shown.

Closest shade match: ILIA True Skin Serum Foundation Montserrat SF10

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
355 Soft MatteChange shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Full coverage
The match
ILIA
Montserrat SF10
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
92out of 100
Colour
87
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$56SephoraSephora
Costs $38 more

Your shade $18 at Walmart

SephoraView at Sephora

Closest overall alternative: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium Deep 45 Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
355 Soft MatteChange shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Medium Deep 45 Neutral
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
86
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
Costs $27 more

Your shade $18 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Medium Deep 46 Warm
    Shade match 86
    $45Ulta BeautyUlta Beauty(product price)Costs $27 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Contains drying alcohol

    Retailer shade note: for medium deep rich warm skin with a golden hue

    Medium confidence· Digital match

    View match
  2. #4 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    370
    Shade match 85
    $40SephoraSephoraCosts $22 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feelNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: for tan skin with warm neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · bareMinerals

    ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Warm Tan 22
    Shade match 91
    $39.50Ulta BeautyUlta Beauty(product price)Costs $21.50 more

    Matches: Same neutral undertoneSame matte finishClaims not settling into lines

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    40

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for dry/normal/sensitive skin

    Retailer shade note: tan/dark skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Tan Deep Cool
    Shade match 80
    $16Ulta BeautyUlta Beauty$2 less (11%)

    Matches: Same matte finishBoth claim a lightweight feel

    Differences: Slightly cooler undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    12: Medium Dark
    Shade match 85
    $14Ulta BeautyUlta Beauty(product price)$4 less (22%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    74
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: medium tan with cool undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 355 Soft Matte (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Very close colour
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  2. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Looks identical
    • Medium tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW35

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW35

    • Very close colour
    • Medium tan · Warm · peach undertone

    $30

    SephoraView at Sephora
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    440

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 440

    • Very close colour
    • Medium tan · Warm undertone

    $30

    SephoraView at Sephora
  5. Dior Forever Skin Correct Full-Coverage Concealer

    5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 5 Neutral

    • Close colour
    • Tan · Neutral undertone

    $42

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5C

    • Close colour
    • Tan · Neutral undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA True Skin Serum Foundation in Montserrat SF10, against Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 355 Soft Matte. Every attribute compared, with its share of the score.

ComparedYour shade355 Soft MatteClosest shade matchMontserrat SF10Score
Shade match55% of overall92
Colour87#cb7a4f#c37f55Very close colourColour difference 2.8 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 79/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA True Skin Serum Foundation in Montserrat SF10.

Same or better

  • Very close colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Does not claim transfer resistance
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone high vs high
View full match

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium Deep 45 Neutral, against Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 355 Soft Matte. Every attribute compared, with its share of the score.

ComparedYour shade355 Soft MatteClosest overall alternativeMedium Deep 45 NeutralScore
Shade match55% of overall88
Colour81#cb7a4f#bb7851Close colourColour difference 3.5 (0 is identical)
Depth93Medium tanTanCloseDepth difference: 3.5
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 90/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium Deep 45 Neutral.

Same or better

  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • Adds SPF 20

Different

  • Small colour difference on the swatch
  • Contains alcohol

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedSPF 20
OverlapPowder-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

ILIA True Skin Serum Foundation Montserrat SF10

Best price
$56SephoraSephora
Costs $38 more

Your shade $18 at Walmart

SephoraView at Sephora

Closest overall alternative

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium Deep 45 Neutral

Match price
$45Ulta BeautyUlta Beauty
Costs $27 more

Your shade $18 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.