Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Similar undertone (cool vs neutral)· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for dry/sensitive skin
$11.99Ulta Beauty(product price)$4 less (25%)4.4 (182,841)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Medium rather than full coverage· Does not claim transfer resistance· Not marketed for combination/dry/sensitive skin
Score details
Shade match
92
Finish & visual result
82
Wear & performance
52
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$4 less (25%)4.4 (182,841)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Medium rather than full coverage· Does not claim transfer resistance· Not marketed for combination/dry/sensitive skin
Score details
Shade match
90
Finish & visual result
82
Wear & performance
52
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Matches: Very close colour· Similar undertone (cool vs neutral)· Same matte finish
Differences: Medium rather than full coverage· Does not claim transfer resistance· Does not claim a lightweight feel
Score details
Shade match
90
Finish & visual result
74
Wear & performance
54
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: deep skin with a balance of warm & cool undertones
The closest shade to Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 360 (Deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Maracuja Juicy Glow Tint in 48N Tan-Deep Neutral, against Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 360. Every attribute compared, with its share of the score.
ComparedYour shade360Closest shade match48N Tan-Deep NeutralHow they compareScore
Shade match55% of overall94
Colour60%96#955d45#935c47Looks identicalColour difference 1.2 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.6
Retailer descriptionNot statedDeep tanNo depth word in one descriptionNot compared
Overall match 75/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Dior Forever Natural Matte Velvet Compact Foundation in 7N, against Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 360. Every attribute compared, with its share of the score.
ComparedYour shade360Closest overall alternative7NHow they compareScore
Shade match55% of overall87
Colour60%86#955d45#9b6142Very close colourColour difference 2.9 (0 is identical)
Depth15%96DeepDeep tanCloseDepth difference: 2.5
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Overall match 85/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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