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SuperStay Ink Crayon Lipstick 130 Pave The Road dupes and alternatives Maybelline

Plum · Warm · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

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19 of 31

Only showing matches in bullet format.

Closest shade matchClosest overall alternative: MAC Cosmetics M·A·Cximal Silky Matte Lipstick Smoked Purple

The equivalent shade and the most similar lipstick overall.

Your shade
Maybelline
130 Pave The RoadChange shade
Colour family, undertone and depth: Plum · Warm · Deep / dark
Finish and opacity: Matte
The match
MAC Cosmetics
Smoked Purple
Colour family, undertone and depth: Purple · Cool · Deep / dark
Finish and opacity: Matte · Opaque
Overall match
80out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
100
Wear (Wear & performance)
58
Comfort (Comfort & suitability)
40
Shade match
83out of 100
Colour
97
Depth
100
Undertone (Undertone and colour family)
38
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
Costs $18.01 more

Your shade $6.99 at Walgreens · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Juvia's Place

    The Wines Velvety Matte Lipstick

    Fierce
    Shade match 77
    $15Ulta BeautyUlta BeautyCosts $8.01 more

    Matches: Same finish: matteSame longevity: long-wearingClaims hydration

    Differences: Cool rather than warm undertoneDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Cool rather than warm undertone · Does not claim transfer resistance

    Retailer shade note: burgundy

    Medium confidence· Digital match

    View match
  2. #3 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Berry Mocha
    Shade match 72
    $26SephoraSephoraCosts $19.01 more

    Matches: Very close colourSame finish: matteSame longevity: long-wearing

    Differences: Cool rather than warm undertoneBrown rather than plumDoes not claim transfer resistance

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Cool rather than warm undertone · Brown rather than plum · Does not claim transfer resistance

    Retailer shade note: rich brown with cool berry hues

    Medium confidence· Digital match

    View match
  3. #4 · NARS

    Explicit Lipstick

    Unrestrained – 886
    Shade match 67
    $42SephoraSephoraCosts $35.01 more

    Matches: Same longevity: long-wearingBoth claim transfer resistanceClaims comfort

    Differences: Cool rather than warm undertone

    Score details
    Shade match
    67
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Cool rather than warm undertone

    Retailer shade note: deep garnet

    Medium confidence· Digital match

    View match
  4. #5 · Valentino

    Spike Valentino Buttery Matte Lipstick

    Dramatic Brown
    Shade match 68
    $48SephoraSephoraCosts $41.01 more

    Matches: Same warm undertoneSame finish: matteClaims hydration

    Differences: LighterBrown rather than plum10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Slight colour difference · Matte · Sheer

    Ingredients (not scored): 17% ingredient overlap

    Differences: Lighter · Brown rather than plum · 10-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: warm berry brown

    Medium confidence· Digital match

    View match
  5. #6 · Juvia's Place

    The Berries Velvety Matte Lipstick

    Frenemy
    Shade match 62
    $15Ulta BeautyUlta BeautyCosts $8.01 more

    Matches: Same finish: matteSame longevity: long-wearingClaims hydration

    Differences: Cool rather than warm undertoneBerry rather than plumDoes not claim transfer resistance

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Cool rather than warm undertone · Berry rather than plum · Does not claim transfer resistance

    Retailer shade note: blackened berry

    Medium confidence· Digital match

    View match
  6. #7 · Juvia's Place

    The Nude Velvety Matte Lipstick

    Cocoa
    Shade match 60
    $15Ulta BeautyUlta BeautyCosts $8.01 more

    Matches: Same finish: matteSame longevity: long-wearingClaims hydration

    Differences: Neutral rather than warm undertoneNude rather than plumDoes not claim transfer resistance

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Nude rather than plum · Does not claim transfer resistance

    Retailer shade note: deep dark chocolate nude

    Medium confidence· Digital match

    View match
  7. #8 · Juvia's Place

    The Wines Velvety Matte Lipstick

    Rouge
    Shade match 59
    $15Ulta BeautyUlta BeautyCosts $8.01 more

    Matches: Same finish: matteSame longevity: long-wearingClaims hydration

    Differences: Cool rather than warm undertoneRed rather than plumDoes not claim transfer resistance

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Cool rather than warm undertone · Red rather than plum · Does not claim transfer resistance

    Retailer shade note: deep wine red

    Medium confidence· Digital match

    View match
  8. #9 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Antique Velvet
    Shade match 63
    $25Ulta BeautyUlta Beauty(product price)Costs $18.01 more

    Matches: Same finish: matteClaims comfortClaims hydration

    Differences: Cool rather than warm undertoneBrown rather than plum12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Cool rather than warm undertone · Brown rather than plum · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: intense brown

    Medium confidence· Digital match

    View match
  9. #10 · Ulta Beauty Collection

    Luxe Satin Lipstick

    Wine Night 372
    Shade match 74
    $12Ulta BeautyUlta Beauty(product price)Costs $5.01 more

    Matches: Same warm undertoneClaims comfortClaims hydration

    Differences: Berry rather than plumNot listed rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    74
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Berry rather than plum · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: warm plum wine

    Medium confidence· Digital match

    View match
  10. #11 · Pat McGrath Labs

    MatteTrance Lipstick

    Flesh 3 109
    Shade match 66
    $39SephoraSephoraCosts $32.01 more

    Matches: Same warm undertoneSame finish: matteClaims comfort

    Differences: Rose rather than plumNot listed rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Rose rather than plum · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: brown rose

    Medium confidence· Digital match

    View match
  11. #12 · Lancôme

    L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick

    460 Burst of Joy
    Shade match 62
    $35Ulta BeautyUlta BeautyCosts $28.01 more

    Matches: Same finish: matteClaims comfortClaims hydration

    Differences: Cool rather than warm undertoneBrown rather than plum12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 17% ingredient overlap

    Differences: Cool rather than warm undertone · Brown rather than plum · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: cool eggplant brown

    Medium confidence· Digital match

    View match
  12. #13 · Pat McGrath Labs

    MatteTrance Lipstick

    McMenamy 200
    Shade match 66
    $39SephoraSephoraCosts $32.01 more

    Matches: Same finish: matteClaims comfort

    Differences: Noticeably different swatch colourCool rather than warm undertoneNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than warm undertone · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: deep burgundy

    Medium confidence· Digital match

    View match
  13. #14 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Turn To The Left
    Shade match 55
    $27Ulta BeautyUlta Beauty(product price)Costs $20.01 more

    Matches: Same finish: matteBoth claim transfer resistanceClaims comfort

    Differences: Noticeably different swatch colourLighterNeutral rather than warm undertone

    Score details
    Shade match
    55
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Neutral rather than warm undertone · Brown rather than plum · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: rich red brown

    Medium confidence· Digital match

    View match
  14. #15 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Sin
    Shade match 60
    $25SephoraSephoraCosts $18.01 more

    Matches: Same finish: matteClaims comfortClaims hydration

    Differences: Cool rather than warm undertoneRed rather than plum12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Cool rather than warm undertone · Red rather than plum · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: deep dark blue red

    Medium confidence· Digital match

    View match
  15. #16 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    D For Danger
    Shade match 60
    $25Ulta BeautyUlta Beauty(product price)Costs $18.01 more

    Matches: Same warm undertoneSame finish: matteClaims comfort

    Differences: Noticeably different swatch colourRed rather than plum12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than plum · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: brick red

    Medium confidence· Digital match

    View match
  16. #17 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Diva
    Shade match 59
    $25SephoraSephoraCosts $18.01 more

    Matches: Same finish: matteClaims comfortClaims hydration

    Differences: Noticeably different swatch colourLighterCool rather than warm undertone

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: intense reddish burgundy

    Medium confidence· Digital match

    View match
  17. #18 · NARS

    Explicit Lipstick

    RAVENOUS - 808
    Shade match 55
    $42Ulta BeautyUlta BeautyCosts $35.01 more

    Matches: Same longevity: long-wearingBoth claim transfer resistanceClaims comfort

    Differences: Noticeably different swatch colourCool rather than warm undertoneBrown rather than plum

    Score details
    Shade match
    55
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than warm undertone · Brown rather than plum

    Retailer shade note: cherry brown

    Medium confidence· Digital match

    View match
  18. #19 · Morphe

    Liplock Glossy Lipstick

    Berry Bolted
    Shade match 78
    $15Ulta BeautyUlta BeautyCosts $8.01 more

    Matches: Very close colourClaims comfortClaims hydration

    Differences: Cool rather than warm undertoneBerry rather than plumNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 8% ingredient overlap

    Differences: Cool rather than warm undertone · Berry rather than plum · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: mulberry

    Medium confidence· Digital match

    View match

Showing 12 of 18 matches

Why the closest match works

MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Smoked Purple, against Maybelline SuperStay Ink Crayon Lipstick in 130 Pave The Road. Every attribute compared, with its share of the score.

ComparedYour shade130 Pave The RoadClosest matchSmoked PurpleScore
Shade match60% of overall83
Colour97#501d24#511e27Looks identicalColour difference 1.0 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone15WarmCoolDifferentCool against warm
Colour family60PlumPurpleSome differenceNeighbouring colour families
Finish & visual result20% of overall · 1 of 2 compared100
Finish100MatteMatteSameSame matte finish
Opacitynot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall58
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 80/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Smoked Purple.

Same or better

  • Near-identical swatch colour
  • Same finish: matte
  • Claims comfort
  • Claims hydration

Different

  • Cool rather than warm undertone
  • 12-hour wear longevity instead of long-wearing
  • Does not claim transfer resistance

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionNot listeddeep eggplant purple
FormatCrayonBullet
BaseSilicone-based, high siliconeOil-based, low silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy Smoked Purple

Match price
$25Ulta BeautyUlta Beauty
Costs $18.01 more

Your shade $6.99 at Walgreens · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.