Medium light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
19 of 30 matches
Only showing matches with a natural finish.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $38 at Sephora · product price; shade not separately priced
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $38 at Sephora
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $10 moreMatches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: for light medium skintones with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta Beauty
Walmart$23.22 less (61%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta BeautyCosts $11 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim not settling into lines
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta BeautySephoraCosts $31 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for combination skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light, warm golden
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraSephoraCosts $31 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNot marketed for combination skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light medium, cool peach
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraSephoraCosts $31 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNot marketed for combination skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light, cool pink
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraUlta Beauty(product price)$14 less (37%)Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneFull rather than medium coverageNo long-wear claim
Looks identical · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Retailer shade note: light medium with yellow undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $31 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for combination skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light medium, warm peach
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraSephoraCosts $3 moreMatches: Near-identical swatch colourSame natural finishClaims colour stability
Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim not settling into lines
Looks identical · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraSephoraCosts $1.50 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo long-wear claimNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Not marketed for oily skin
Retailer shade note: light warm skin with yellow undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty$19.80 less (52%)Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneLight rather than medium coverageNo long-wear claim
Looks identical · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautyUlta Beauty(product price)$19.01 less (50%)Matches: Very close colourSame natural finishClaims transfer resistance
Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
Walgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonSephora$4 less (11%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNot marketed for normal/combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for normal/combination/oily skin
Retailer shade note: pink undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraTarget$8 less (21%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly lighterBuildable rather than medium coverageDoes not claim not settling into lines
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · Does not claim not settling into lines
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty$22 less (58%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyTarget$8 less (21%)Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing
Differences: Slightly deeperSlightly warmer undertoneBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Buildable rather than medium coverage · Does not claim not settling into lines
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTarget$23.01 less (61%)Matches: Same natural finishSame medium coverage
Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetShowing 12 of 17 matches
The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Sand (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Medium Tan 2
$22
33.5 Tan Natural
$30
Sepia 5
$39
11 Light Neutral
$32
4N Neutral
$42
5
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Smashbox Always On Skin-Balancing Foundation in L30N, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Smashbox Always On Skin-Balancing Foundation in L30N.
6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 216N, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 216N.
3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Smashbox Always On Skin-Balancing Foundation L30N
Ulta BeautyYour shade $38 at Sephora · product price; shade not separately priced
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 216N
SephoraYour shade $38 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
