The Minimalist Perfecting Complexion Foundation and Concealer Stick Silk dupes and alternatives MERIT
4.1 (4,089)·Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$8.74$12.49Ulta Beauty$29.26 less (77%)4.1 (11,038)
Matches: Near-identical swatch colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Radiant rather than natural finish· Light rather than medium coverage· No long-wear claim
Score details
Shade match
91
Finish & visual result
67
Wear & performance
72
Skin suitability
90
Looks identical · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Contains listed fragrance · Contains drying alcohol
$18.99Ulta Beauty(product price)$19.01 less (50%)4.4 (40,035)
Matches: Near-identical swatch colour· Same natural finish· Claims transfer resistance
Differences: Slightly cooler undertone· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
91
Wear & performance
58
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Similar undertone (warm vs neutral)
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
76
Wear & performance
54
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Silk (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Buff Beige, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Silk. Every attribute compared, with its share of the score.
ComparedYour shadeSilkClosest shade matchBuff BeigeHow they compareScore
Shade match55% of overall97
Colour60%96#e5bc9e#eabd9eLooks identicalColour difference 1.2 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.1
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Overall match 81/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 227 GOLDEN BEIGE, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Silk. Every attribute compared, with its share of the score.
ComparedYour shadeSilkClosest overall alternative227 GOLDEN BEIGEHow they compareScore
Shade match55% of overall94
Colour60%97#e5bc9e#e7bd9cLooks identicalColour difference 1.0 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.6
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Overall match 87/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Walmart
Ulta Beauty(product price)$19.01 less (50%)
