The Minimalist Perfecting Complexion Foundation and Concealer Stick Umber dupes and alternatives MERIT
Very deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Deepest Deep 30
The equivalent shade and the most similar foundation overall.

UmberChange shade
- Overall match
- 79out of 100
- Shade (Shade match)
- 78
- Finish (Finish & visual result)
- 89
- Wear (Wear & performance)
- 72
- Skin (Skin suitability)
- 56
- Shade match
- 78out of 100
- Colour
- 95
- Depth
- 97
- Undertone
- 25
Your shade $38 at Sephora
Where to buy Deepest Deep 30
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Umber (Very deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Deep Golden
CoverGirl TruBlend Undercover Concealer, shade Deep Golden
- Very close colour
- Very deep · Warm · golden undertone
$12.99

Toffee
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Toffee
- Very close colour
- Very deep · Warm · golden undertone
$36
57H rich honey
Tarte Shape Tape Full Coverage Matte Concealer, shade 57H rich honey
- Very close colour
- Very deep · Warm · peach undertone
$32
7W
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W
- Close colour
- Very deep · Warm · golden undertone
$38

Clove 11.4
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4
- Very close colour
- Very deep · Neutral undertone
$39
Rich
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Rich
- Very close colour
- Very deep
$12
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Deepest Deep 30, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Umber. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Deepest Deep 30.
Same or better
- Near-identical swatch colour
- Same natural finish
- Same medium coverage
- Claims a blurring effect
- Both claim not settling into lines
- Both claim a lightweight feel
- Adds SPF 15
Different
- Slightly cooler undertone
- No long-wear claim
- Not marketed for oily skin
Ingredients (information only, not scored)
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
Where to buy Deepest Deep 30
Your shade $38 at Sephora
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.