The Minimalist Perfecting Complexion Foundation and Concealer Stick Umber dupes and alternatives MERIT
4.1 (4,089)·Very deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
91
Finish & visual result
76
Wear & performance
40
Skin suitability
100
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
$35Ulta Beauty(product price)$3 less (8%)4.5 (732)
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
94
Finish & visual result
70
Wear & performance
59
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/oily skin
Retailer shade note: rich with warm red undertones
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
89
Wear & performance
54
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: very deep skin with neutral undertones
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Near-identical swatch colour· Same medium coverage· Both claim a lightweight feel
Differences: Slightly cooler undertone· Matte rather than natural finish· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
76
Wear & performance
68
Skin suitability
67
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol
Differences: Slightly cooler undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
85
Finish & visual result
76
Wear & performance
40
Skin suitability
100
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Both claim long-wearing· Claims transfer resistance
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
67
Wear & performance
67
Skin suitability
84
Very close colour · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines
Retailer shade note: very deep with neutral to red undertone for very rich skin
Matches: Very close colour· Same medium coverage· Adds SPF 45
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· No long-wear claim
Score details
Shade match
87
Finish & visual result
76
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: extra deep with neutral brown undertones
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim a lightweight feel
Differences: Slightly deeper· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
87
Finish & visual result
67
Wear & performance
54
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for very deep skin with neutral warm underones
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Radiant rather than natural finish· Light rather than medium coverage· No long-wear claim
Score details
Shade match
94
Finish & visual result
62
Wear & performance
40
Skin suitability
28
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin
Retailer shade note: Extra deep with golden undertones
The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Umber (Very deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 30D, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Umber. Every attribute compared, with its share of the score.
ComparedYour shadeUmberClosest shade match30DHow they compareScore
Shade match55% of overall97
Colour60%95#704331#754433Looks identicalColour difference 1.5 (0 is identical)
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyCombination, oily, sensitiveBoth marketed for combination/oily skin
Overall match 85/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Deep Rich Neutral, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Umber. Every attribute compared, with its share of the score.
ComparedYour shadeUmberClosest overall alternativeDeep Rich NeutralHow they compareScore
Shade match55% of overall90
Colour60%98#704331#6f4433Looks identicalColour difference 0.7 (0 is identical)
Overall match 89/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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