The Minimalist Perfecting Complexion Foundation and Concealer Stick Ecru dupes and alternatives MERIT
4.1 (4,089)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Both claim long-wearing
Differences: Radiant rather than natural finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
99
Finish & visual result
67
Wear & performance
68
Skin suitability
90
Looks identical · Radiant · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same natural finish· Claims transfer resistance
Differences: Slightly cooler undertone· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
91
Wear & performance
58
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
$24Ulta Beauty(product price)$14 less (37%)3.9 (396)
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Radiant rather than natural finish· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
92
Finish & visual result
76
Wear & performance
68
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly warmer undertone· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
87
Finish & visual result
100
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light with warm peachy yellow undertones
$22Ulta Beauty(product price)$16 less (42%)3.5 (42)
Matches: Very close colour· Same natural finish
Differences: Slightly warmer undertone· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
87
Finish & visual result
100
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Matte rather than natural finish· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
70
Wear & performance
82
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol
The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Ecru (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation in 30 Sand, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Ecru. Every attribute compared, with its share of the score.
ComparedYour shadeEcruClosest shade match30 SandHow they compareScore
Shade match55% of overall99
Colour60%98#e6b78b#e7b78dLooks identicalColour difference 0.8 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.2
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 88/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
e.l.f. Cosmetics Soft Glam Satin Foundation in 24 Light Warm, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Ecru. Every attribute compared, with its share of the score.
ComparedYour shadeEcruClosest overall alternative24 Light WarmHow they compareScore
Shade match55% of overall88
Colour60%95#e6b78b#e2b586Looks identicalColour difference 1.4 (0 is identical)
Overall match 93/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $14 more
