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The Minimalist Perfecting Complexion Foundation and Concealer Stick Suede dupes and alternatives MERIT

Medium · Olive · cool olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Laura Geller Baked Balance-n-Brighten Color Correcting Foundation Golden Medium

The equivalent shade: scored on colour, depth and undertone only.

The match
Laura Geller
Golden Medium
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Light coverage
Shade match
96out of 100
Colour
98
Depth
99
Undertone
90
Medium confidence· Digital matchWhy it matches
Best price
$38Ulta BeautyUlta Beauty
Same price

Your shade $38 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 31 Medium Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
e.l.f. Cosmetics
31 Medium Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
93out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
90
Match price
$8Ulta BeautyUlta Beauty
$30 less (79%)

Your shade $38 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Dior

    Forever Hydra Nude Foundation

    3CR Cool Rosy
    Shade match 92
    $60Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Cool rather than olive undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Cool rather than olive undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium skin with pink undertones

    Medium confidence· Digital match

    View match
  2. #4 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Iced Frappe 305C
    Shade match 92
    $37SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Cool rather than olive undertoneBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than olive undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: Medium skin with cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · Armani Beauty

    Luminous Silk Foundation

    7
    Shade match 92
    $69SephoraSephoraCosts $31 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Cool rather than olive undertoneNot marketed for combination skinContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Cool rather than olive undertone · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium tan, cool peach

    Medium confidence· Digital match

    View match
  4. Shade match 87
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than olive undertoneDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than olive undertone · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  5. #7 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    15 N
    Shade match 89
    $48SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than olive undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than olive undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  6. Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$19.01 less (50%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  7. Shade match 83
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: for medium skintones with neutral peach undertones

    Medium confidence· Digital match

    View match
  8. #10 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F7NC
    Shade match 90
    $9.80$14Ulta BeautyUlta Beauty$28.20 less (74%)

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than olive undertoneMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: medium or tan skin tones with a neutral cool undertone

    Medium confidence· Digital match

    View match
  9. #11 · Nudestix

    Tinted Cover Foundation

    NUDE 7
    Shade match 90
    $19$38SephoraSephora$19 less (50%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than olive undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than olive undertone · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium/deep neutral cool

    Medium confidence· Digital match

    View match
  10. #12 · ILIA

    True Skin Serum Foundation

    Chios SF6
    Shade match 86
    $56SephoraSephoraCosts $18 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than olive undertoneDoes not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than olive undertone · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW25
    Shade match 93
    $46Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims transfer resistance

    Differences: Cool rather than olive undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Cool rather than olive undertone · Radiant rather than natural finish · Full rather than medium coverage

    Retailer shade note: rosy beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  12. #14 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    241 Sand Beige
    Shade match 84
    $14.78WalmartWalmart$23.22 less (61%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  13. Shade match 90
    $49SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than olive undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    3R44 - Cool Amber
    Shade match 93
    $49SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Cool rather than olive undertoneRadiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Cool rather than olive undertone · Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance

    Retailer shade note: for medium to tan skin with rosy undertones

    Medium confidence· Digital match

    View match
  15. #17 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MC10
    Shade match 94
    $49SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Cool rather than olive undertoneRadiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    33

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than olive undertone · Radiant rather than natural finish · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains listed fragrance

    Retailer shade note: medium cool 10

    Medium confidence· Digital match

    View match
  16. #18 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 80 Tawnied Beige
    Shade match 85
    $39Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 90
    $60SephoraSephoraCosts $22 more

    Matches: Near-identical swatch colourSame medium coverageClaims transfer resistance

    Differences: Neutral rather than olive undertoneRadiant rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: medium, neutral

    Medium confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    C4.5
    Shade match 90
    $46Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims transfer resistance

    Differences: Neutral rather than olive undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Full rather than medium coverage

    Retailer shade note: tanned neutral beige with peach undertone for medium skin

    Medium confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC45.5
    Shade match 88
    $39SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than olive undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    78
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: tanned bronze with neutral undertone for dark skin

    Medium confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    265 Medium Neutral
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$19.01 less (50%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than olive undertoneMatte rather than natural finishContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    75
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  21. #23 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 6
    Shade match 88
    $51.50Ulta BeautyUlta Beauty(product price)Costs $13.50 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than olive undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than olive undertone · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  22. Shade match 87
    $42SephoraSephoraCosts $4 more

    Matches: Very close colourClaims transfer resistanceBoth claim not settling into lines

    Differences: Neutral rather than olive undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: for medium-tan neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  23. #25 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 3
    Shade match 84
    $49Ulta BeautyUlta BeautyCosts $11 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  24. Shade match 77
    $49Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneLight rather than medium coverageNot marketed for normal skin

    Score details
    Shade match
    77
    Finish & visual result
    91
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  25. #27 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 80
    $14.99TargetTarget$23.01 less (61%)

    Matches: Same natural finishSame medium coverage

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    90

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Low confidence· Digital match

    View match
  26. #28 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Cool
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Neutral rather than olive undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    67
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: medium beige with neutral to rosy undertone for medium skin

    Medium confidence· Digital match

    View match
  27. #29 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N5 Neutral Medium
    Shade match 86
    $13.99Ulta BeautyUlta Beauty(product price)$24.01 less (63%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than olive undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than olive undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  28. #30 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW18
    Shade match 87
    $46Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Neutral rather than olive undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Full rather than medium coverage

    Retailer shade note: beige with neutral undertone for light skin

    Medium confidence· Digital match

    View match
  29. Shade match 94
    $58SephoraSephoraCosts $20 more

    Matches: Very close colourSame olive undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: medium with olive undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Suede (Medium · Olive · cool olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Looks identical
    • Medium · Cool · rosy undertone

    $39

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Very close colour
    • Medium light · Olive · neutral olive undertone

    $32

  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C

    • Very close colour
    • Medium light · Cool · rosy undertone

    $31

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Looks identical
    • Medium · Neutral undertone

    $30

  5. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Very close colour
    • Medium light · Cool · pink undertone

    $24

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Very close colour
    • Medium · Cool · rosy undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Geller Baked Balance-n-Brighten Color Correcting Foundation in Golden Medium, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Suede. Every attribute compared, with its share of the score.

ComparedYour shadeSuedeClosest shade matchGolden MediumScore
Shade match55% of overall96
Colour98#d19b74#d49b74Looks identicalColour difference 0.8 (0 is identical)
Depth99MediumMedium lightCloseDepth difference: 0.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone90Olive · cool oliveOliveClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyDry, normal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Geller Baked Balance-n-Brighten Color Correcting Foundation in Golden Medium.

Same or better

  • Near-identical swatch colour
  • Same olive undertone
  • Light rather than medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Why the closest overall alternative works

e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Suede. Every attribute compared, with its share of the score.

ComparedYour shadeSuedeClosest overall alternative31 Medium NeutralScore
Shade match55% of overall89
Colour96#d19b74#d59a70Looks identicalColour difference 1.2 (0 is identical)
Depth100MediumMedium lightCloseDepth difference: 0.2
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone65Olive · cool oliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 93/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral.

Same or better

  • $30 less
  • Near-identical swatch colour
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than olive undertone

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Where to buy

Closest shade match

Laura Geller Baked Balance-n-Brighten Color Correcting Foundation Golden Medium

Best price
$38Ulta BeautyUlta Beauty
Same price

Your shade $38 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

e.l.f. Cosmetics Soft Glam Satin Foundation 31 Medium Neutral

Match price
$8Ulta BeautyUlta Beauty
$30 less (79%)

Your shade $38 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.