Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $38 at Sephora · product price; shade not separately priced
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $38 at Sephora
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $10 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: for light medium skintones with neutral warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $7 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageDoes not claim a lightweight feel
Looks identical · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: level-three light with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$9 less (24%)Matches: Near-identical swatch colourBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly warmer undertoneNatural matte rather than natural finishFull rather than medium coverage
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Natural matte rather than natural finish · Full rather than medium coverage
Retailer shade note: Light/Medium with Warm Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)$9 less (24%)Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly cooler undertoneNatural matte rather than natural finishFull rather than medium coverage
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Natural matte rather than natural finish · Full rather than medium coverage
Retailer shade note: Light/Medium with Cool Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: for light medium skintones with warm golden undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta Beauty
Walmart$23.22 less (61%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta BeautyCosts $11 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim not settling into lines
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta BeautyUlta Beauty(product price)Same priceMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$24 less (63%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines
Retailer shade note: fair or light skin tones with a neutral cool undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: tanned bronze with neutral undertone for dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $8 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Radiant rather than natural finishFull rather than medium coverage
Looks identical · Radiant · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage
Retailer shade note: tanned neutral beige with peach undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $13.50 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Light rather than medium coverageNo long-wear claimDoes not claim not settling into lines
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Retailer shade note: Neutral
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautyUlta Beauty(product price)$16 less (42%)Matches: Near-identical swatch colourSame natural finish
Differences: Slightly warmer undertoneBuildable rather than medium coverageNo long-wear claim
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautySephoraSame priceMatches: Very close colourSame neutral undertoneBoth claim not settling into lines
Differences: Radiant rather than natural finishLight rather than medium coverageNot marketed for combination/oily skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · Not marketed for combination/oily skin
Retailer shade note: light medium, neutral to cool
Medium confidence· Digital match
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)Costs $8 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Radiant rather than natural finishFull rather than medium coverage
Looks identical · Radiant · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage
Retailer shade note: warm neutral beige with rosy undertone for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty$25.41 less (67%)Matches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneLight rather than medium coverageDoes not claim a lightweight feel
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · Does not claim a lightweight feel
Medium confidence· Digital match
Revlon PhotoReady Lift & Fill Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.97View at Walmart
Target$13.99View at Target
Walgreens$17.99View at Walgreens
CVS$17.99View at CVSUlta Beauty$19.80 less (52%)Matches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneLight rather than medium coverageNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautyTarget$8 less (21%)Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing
Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim not settling into lines
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim not settling into lines
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTarget$8 less (21%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly lighterBuildable rather than medium coverageDoes not claim not settling into lines
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · Does not claim not settling into lines
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty$26 less (68%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty$20.01 less (53%)Matches: Very close colourSame neutral undertoneBoth claim not settling into lines
Differences: Radiant rather than natural finishLight rather than medium coverageNo long-wear claim
Very close colour · Radiant · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Contains listed fragrance
Retailer shade note: 3 light
Medium confidence· Digital match
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$17.99View at Ulta BeautyCVS$17.99View at CVSUlta Beauty$19.01 less (50%)Matches: Near-identical swatch colourClaims transfer resistanceBoth claim not settling into lines
Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $4 moreMatches: Very close colourClaims a blurring effectBoth claim not settling into lines
Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: light to medium skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)$19.01 less (50%)Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish
Differences: Slightly warmer undertoneMatte rather than natural finishContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSSephoraCosts $11 moreMatches: Near-identical swatch colourBoth claim long-wearingBoth claim a lightweight feel
Differences: Slightly warmer undertoneRadiant rather than natural finishLight rather than medium coverage
Looks identical · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: Light medium with warm undertones
Medium confidence· Digital match
Hourglass Veil Hydrating Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty$49View at Ulta BeautyUlta Beauty(product price)$4 less (11%)Matches: Very close colourClaims a skin-like finishBoth claim long-wearing
Differences: Slightly warmer undertoneNatural matte rather than natural finishBuildable rather than medium coverage
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Natural matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines
Retailer shade note: light-to-medium shade with warm undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty$22 less (58%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty(product price)$22 less (58%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Bisque (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
33.5 Tan Natural
$30
Medium Tan 2
$22
4N Neutral
$42
N8
$16.99
5.75
$42
11 Light Neutral
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 36 Light Medium, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Bisque. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 36 Light Medium.
6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 296N, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Bisque. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 296N.
3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 36 Light Medium
Ulta BeautyYour shade $38 at Sephora · product price; shade not separately priced
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 296N
SephoraYour shade $38 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
