Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Warm rather than olive undertone· Does not claim not settling into lines· Not marketed for oily skin
Score details
Shade match
87
Finish & visual result
89
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than olive undertone · Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep with warm undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly lighter· Neutral rather than olive undertone· No long-wear claim
Score details
Shade match
83
Finish & visual result
100
Wear & performance
40
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Same natural finish· Same medium coverage· Claims a blurring effect
Differences: Slightly deeper· Warm rather than olive undertone· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
89
Wear & performance
82
Skin suitability
28
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Warm rather than olive undertone · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly lighter· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
100
Wear & performance
40
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Same natural finish· Same medium coverage· Claims a blurring effect
Differences: Warm rather than olive undertone· Does not claim not settling into lines· Not marketed for oily skin
Score details
Shade match
82
Finish & visual result
89
Wear & performance
68
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than olive undertone · Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep to deep with warm undertones
Matches: Same natural finish· Same medium coverage· Both claim long-wearing
Differences: Slightly lighter· Neutral rather than olive undertone· Does not claim not settling into lines
Score details
Shade match
76
Finish & visual result
100
Wear & performance
61
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Same natural finish· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than olive undertone· Does not claim not settling into lines· Not marketed for oily skin
Score details
Shade match
79
Finish & visual result
89
Wear & performance
68
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than olive undertone · Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep to deep with neutral undertones
Matches: Very close colour· Claims a skin-like finish· Both claim long-wearing
Differences: Warm rather than olive undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
61
Wear & performance
75
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: golden medium with golden undertones
Matches: Very close colour· Both claim long-wearing· Both claim a lightweight feel
Differences: Matte rather than natural finish· Light rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
67
Wear & performance
82
Skin suitability
60
Very close colour · Matte · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for normal skin
Matches: Same olive undertone· Same medium coverage· Claims a blurring effect
Differences: Radiant rather than natural finish· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
70
Wear & performance
54
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: medium deep with golden olive undertones
Matches: Claims a blurring effect· Both claim long-wearing· Both claim a lightweight feel
Differences: Slightly lighter· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
78
Finish & visual result
70
Wear & performance
82
Skin suitability
84
Close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol
Differences: Warm rather than olive undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
82
Finish & visual result
67
Wear & performance
68
Skin suitability
84
Close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than olive undertone · Radiant rather than natural finish · Light rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: intense dark-medium shade, golden undertone
The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Burlwood (Medium light · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 3W2 Cashew, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Burlwood. Every attribute compared, with its share of the score.
ComparedYour shadeBurlwoodClosest shade match3W2 CashewHow they compareScore
Shade match55% of overall91
Colour60%87#cbac94#c8a587Very close colourColour difference 2.8 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared76
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/oily skin
Overall match 78/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Chanel LES BEIGES Water-Fresh Complexion Touch in B30, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Burlwood. Every attribute compared, with its share of the score.
ComparedYour shadeBurlwoodClosest overall alternativeB30How they compareScore
Shade match55% of overall90
Colour60%96#cbac94#cfad92Looks identicalColour difference 1.2 (0 is identical)
Overall match 87/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta BeautyCosts $34 more
Target
